Should I offer 1:1 coaching or group coaching?

Are you working on establishing your coaching offers?

Are you trying to decide if you should work with clients 1:1 style or in a group setting?

In this blog post, I will be sharing some of the pros and cons of both options that way you can make the best decision for where your coaching business is currently at and for where you want to take it into the future.


About 1:1 coaching…

– Working with someone privately allows you to focus solely on the individual in front of you. You are customizing your sessions to their wants and needs. You are focusing on the results they want to achieve and the struggles they are personally experiencing. 1:1 coaching is usually a higher ticket cost because of how personalized it is and because the client is getting your full time and attention. These sessions are usually hosted on a video conferencing platform and some high ticket coaches even require a potential client to fill out an application to see if they qualify for 1:1 coaching or not. You meet with your client individually week by week for however many weeks they booked for or what program they signed up for. Some coaches also include additional features in their coaching offers like “voxer communication support” in between the weekly sessions.

You could charge your 1:1 clients by the hour. (Ex: $300/an hour)

You could charge your 1:1 clients by the program. (Ex: $2,500 for 6 wk program)

You could charge your 1:1 clients by a set rate. (Ex: $6,000 to help you achieve X)

Some people might prefer private coaching because they don’t want anyone else besides their coach to know certain things about their life/business or their goals, fears, struggles (etc…) They could be introverted and not want to meet or see new people. They might have a tight, demanding schedule and want to get down to business on what they sought you out for.

About group coaching…

– Working with clients in a group setting allow you to work with more people in less time. Group coaching is usually cheaper than what you would charge to a private client because you are able to take on so many more people without sacrificing more time in your day. You might have small group coaching of 4 to 8 people or maybe you want to have large group coaching audiences of 10 to even 20 people. You can choose your “cap” or your limit per group. Usually you are presenting material relevant to the group program that these individuals signed up to be apart of. (Ex: 6 weeks to a better marriage program or 1 month goal setting program.) These group calls are usually still hosted on a video conferencing platform and you present the material and allow time for Q&A. People could speak up during the calls or they could sit and observe. Unlike private coaching where they might have payed per session, in a group coaching program there is usually a one time fee they pay to join in. You may offer payment plan options if it is a higher ticket cost (+1,000). You might offer a private Facebook group for all the participants to join as they go through your program.

Some people might prefer group coaching because it is more affordable. They can learn from what other people share on the call/with the group. They could watch the replays if you record the group sessions. They may be extroverted and love the idea of meeting new people in a similar season/stage of life/business.

(BONUS) About course coaching…

– I wanted to mention course coaching because this is becoming more and more popular in the coaching industry. I am referring to coaching your ideal clients without having to actually get on private or group calls with them. It is becoming popular to create evergreen coaching content for your ideal clients to purchase and work through on their own. You might create a 6 week marriage program but have all the material/sessions pre-recorded. You then use a hosting platform for your program/course and people can purchase it for X set price and go through it on their own time. You do the work in advance, find a way to market what you create and then make recurring revenue from it.

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What do you currently offer in your coaching business?

Do you prefer private, group or course coaching?

Drop a comment below, including any questions you may have on this topic.

Producing Proud People,
Madyson Greene

6 ways to engage with content on social media

Even if you aren’t going to buy from or work with someone you follow online, you can still support who they are and what they do by engaging with the content that they create and share on social media.

It’s a free, quick and helpful way to say “I’m cheering you on” even if I’m not your ideal client/customer.

Getting engagement from followers is important for an accounts’ growth online.

Listed below are six ways you can engage with content on social media to help your favorite accounts make more of an impact and income from their corner of the internet.

1.) LIKE

– This is the traditional, common way to support a piece of content someone has shared online. You’re pretty much saying “I like this. Post more like this.”

2.) COMMENT

– When you take the time to write a thought on someone’s post, it helps to nurture the relationship you have with them. It’s like giving them a virtual high five. You might be commenting about how much you love what they shared, you might be asking a question about the content or even saying whether you agree/disagree (in a respectful way). Comments get a conversation going!

3.) SHARE

– If you really loved a piece of content, whether it was a photo, video or graphic – share it for your friends to see too! They could be educated or entertained by it same as you were. They could also find value or comfort in that piece of content from so-and-so. You can share someone’s content to your feed/timeline, to your stories or even to someone privately in messages.

4.) SAVE

– Want to read that post from so-and-so again later on? You can save a post to a collection on your Instagram profile to refer back to for information/inspiration. When you save a creators content, it’s like saying “what you said here really resonated with me. I want to learn more about this. I like the style of this post.”

5.) VIEW

– If you are more of a private social media user and don’t necessarily show your support for content through likes, comments and shares for the public eye to potentially see – even watching or reading a piece of content is a way to show your support. For example, if there is an IG reel – watch it! Give the creator another view on their count! Choose to view someone’s post and read their caption! You can bring it up the next time y’all are having a conversation in person.

6.) REPLY

– A creator might put out a poll, ask a question or ask for suggestions about something in particular. Social media is suppose to be social….so go on ahead vote on their poll, provide an answer to their question or a suggestion to help their search. This will get you connected to who the person is, not just what they do.

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How do you usually engage with content on social media?

Is there a new engagement action you’d like to use to show your support to accounts you follow & content you love?

What platform do you like to hang out on & engage with the most?

Producing Proud People,
Madyson Greene

5 things your followers want to see from you

Do you want to build a loyal and engaged online community?

Do you want to have raving fans who love who you are and what you do?

In this blog post, I will be sharing five things your followers want to see from your corner of the internet.

These five things are the perfect combination of both credibility and connection content.


1.) They want to see you win

– The people who love who you are and what you do, want to see you succeed. They want to see you have the small wins and the big wins. AND they want to share in your joy and accomplishment of those wins too! Include your social media followers into the goals you are working towards, the projects you are working on, the decisions you’re making (etc..) and let them in on the journey and the results.

2.) They want to see you fail

– Your raving fans want to see the hard things you experience, not just the good things. Honestly, by including them in your setbacks and mistakes, you will earn more of their trust and respect. They will feel more connected to you. Talk to your online friends about what you are learning from a setback, show them your emotions, admit when you are wrong and made a mistake.

3.) They want to see your professional life

– Your community is interested in what you do for work. They are interested in how you are serving. They are interested in what you are doing for your customers/clients. They are interested in your experience and expertise. Show them the professional side of you. Take a selfie while editing photos for your client. Film yourself packaging an order for a customer. Teach on a specific topic.

4.) They want to see your personal life

– Your people want to know about the business owner, not just the business. They want to know the who behind the what. You need to show your professional life to build your credibility, but you also need to showcase your personal life to build connection. Your personal life is your behind the scenes, off of work, weekend you. It’s your likes and dislikes. It’s your family and friends. It’s your opinions and perspectives. It’s the connection content.

5.) They want to see how you can help them

– Most people are going to stick around your corner of the internet because they are getting some type of value from it. They aren’t going to stay if there’s nothing in it for them. You’ll want to give your ideal clients/customers a reason to stay a raving fan whether that’s by educating, entertaining or empowering them. They want to see how you can help them with X. They are only going to follow people who make their life better. They are only going to follow the accounts that they find value in.

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What do you like to see from your favorite mentors/influencers online?

When you think of what you like to see from your favorite business owners/content creators online and what makes you feel connected to them or motivated to buy from/work with them – you can use that as insight for your corner of the internet!

Producing Proud People,
Madyson Greene

3 ways to work your confidence

Are you feeling insecure and not confident with yourself as a business owner?

Are you feeling stuck and uncomfortable with where you’re at?

In this blog post, I’m sharing three ways to work on your confidence this week.

1.) Go live on Facebook and/or Instagram

– Going live on social media is an excellent way to build confidence within yourself and it increases the confidence that an ideal client/customer has in you. When you go live, it requires you to show up as an expert and provide value to the viewers. It pushes you outside of your comfort zone and makes you practice your craft. It tests your knowledge and experience. It improves your ability to communicate effectively. When you take on a challenge like live streaming, you not only work your own confidence muscle but your viewers start to have more confidence in who you are and what you do because they see you showing up as an authority figure. As you improve your live videos, they will see your improvement along the way. Their confidence in the value you provide will increase the more you show up and take credible action.

2.) Get the project(s) done

– What have you been putting off? What have you been wanting or even needing to get done (because you know it will really benefit your business) but haven’t actually set aside the necessary time to do? If you want to feel more confident as a business owner, you need to get the work done that will have a valuable payoff in the long run. For example, I have a coaching client who wanted to create a better system for the new people who joined her fitness team. It was really weighing her down and preventing progress to have this idea constantly on her mind but doing nothing about it. Well just this week, she finished uploading all of the files for her new on-boarding system. And you know what she told me? She now feels confident in her ability to take care of new people who join her team because she has a plan in place to take care of them. By completing this project that she had been putting off, she texted me saying that getting it done helped her get out of the “writers block” that had her stuck. Getting this big project done has inspired her to get another big one done! She’s feeling confident in her abilities as a business owner again because she got done what was weighing her down and making her feel insecure.

3.) Talk to the people you actually don’t want to talk to

– What other business owners in your industry have you been avoiding connecting with? Usually these are people that you are jealous of in some way and so you try to avoid connecting with them because of the emotions they might bring up in you. However, if you really want to improve your confidence – talk to the people that you’re not confident talking to right now. Maybe there is someone who is making more money than you doing the same thing that you do and that makes you feel insecure. Why don’t you send them a message and ask what has helped them the most to increase their income? Your ego won’t like that you are reaching out to them, but your business will thank you if you apply what they share with you! Second, talk to the ideal clients/customers that you’re usually nervous to connect with. Start the process of sending a message or email to them or engaging with their social media content. In order to increase your confidence you need to do the things that you are not confident about doing! This includes talking to people that make you nervous. Eventually, you’ll be able to talk with fellow business owners and ideal clients/customers without much worry, but right now you have to build that confidence by doing it even if it makes you uncomfortable.

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Take action on these three things to improve your confidence as a business owner!

If this was helpful, let me know in the comments below.

If you’d like, share this blog post to Facebook for your friends to read too!

Producing Proud People,
Madyson Greene

How to turn your IG Reel into six other pieces of content

Recently, I have been creating IG reel content and repurposing it across my social media profiles.

Repurposing content is taking something you’ve already posted and diversifying it into other versions of the content, with the same message.

For example…

Turning Video into Audio.
Turning Audio into Video.
Turning Video into a Post.
Turning a Post into a Video.

For those who are unfamiliar, a REEL is pretty much Instagram’s version of a TIKTOK video.

In this blog post, I’m going to walk you through what else you can turn your IG Reel into so that you DO LESS content creating but HAVE MORE content available.

Step One: Make your IG reel.

– Check out this blog post to learn how.

Step Two: Download your IG reel.

– Once you have posted your reel, go to the reels tab on your profile. Click on the video and look at the icons in the bottom left corner of the screen. (heart, message, airplane, ticket) Click on the three dots right there to open up the menu. Click on the option: “save to camera roll.” 

Step Three: Upload the downloaded video to TikTok.

– From your camera roll, select the video you just downloaded and upload it to the platform. You’ll notice that you aren’t able to use the same, long caption that you wrote for your reel on Instagram. This is because on Instagram you have more characters available to write a caption, where as TikTok has a super short character limit. I would say choose the sentence that best describes the point of your video and use that as your TikTok caption, followed by some hashtags.

Step Four: Upload the downloaded video to your Facebook Story.

– Again, from your camera roll, upload the video to your Facebook story for people to see for 24 hours before it disappears. (You could also post it on Instagram & LinkedIn story too!) Story content is extremely popular because of the “realness” of it. I have actually been shocked by how many people watch Facebook Stories. Personally, I never think to go and watch story content on Facebook. I always create & watch on Instagram Stories. BUT – I wanted to test out resharing my reel content to Facebook, even to my personal profile. I have been getting over 100 video views on the content I’ve posted to my personal FB story. Definitely a surprise to me because again, I had no idea it was that popular of a Facebook feature or that that many people watch story content in a day on this particular platform.

Step Five: Take your IG reel CAPTION and paste it as a LINKEDIN post.

– Go to the caption on your IG reel and copy what you wrote there earlier. Then go to the LINKEDIN platform and paste that caption as a written post for the platform. The captions I have wrote so far have been within the character limit to easily just copy & paste. You might have to do some tweaking depending on how much you wrote. Also, I don’t use the same captions on LinkedIn that I used in my IG reel caption. I delete those ones after I’ve pasted the caption and just write out a few that are more relevant for LinkedIn. I’ve noticed that written text posts perform well on the LinkedIn platform which is why I do this and recommend you do it too.

Step Six: Take a highlight from your reel and use it as a TWEET.

– What was the main point of the IG reel you created? What did you say that was really profound? What did you share that stood out? Think of a sentence or two that you want to share as a tweet on twitter. Go ahead and write it out and send it out! Easy!

Step Seven: Take your tweet and use it as a Facebook graphic post.

– Take a screenshot of the tweet you have tweeted out. Use an editing app to do some trimming and cropping. Once you have the finished product, upload the graphic to your profile and copy/paste the caption. You could also post the graphic on Instagram in a day or two after the “hype” of your reel fades.

Step Eight: Create a Pinterest Pin from your tweet.

– Go to the graphic design site of your choice and use the relevant Pinterest dimensions to make a graphic. Add in the image of your tweet to the center of the graphic. Download the design and put it on Pinterest. When you’re uploading, you will have the choice to add a link of where you want to drive viewers to. I would suggest adding a link to the actual reel you made or just your Instagram profile.

Now from one IG reel you have…

* A TikTok Video
* Story Video
* LinkedIn Post
* Tweet
* Facebook/Instagram Graphic Post
* Pinterest Pin

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Producing Proud People,
Madyson Greene

What to do if an ideal client says “no”

Let’s say you recently got on a strategy/complimentary/introductory call with a potential client.

(read this blog post to learn about those types of calls)

The potential client showed a genuine interest in you & your coaching offer/package.

They were prompt at showing up for your scheduled call and got all of their relevant questions answered. Y’all seemed to be hitting it off/getting along well!

However, the next day you heard from that same potential client and they told you something like…

“I’m going to pass for now”

“Maybe later this year”

“This isn’t the right fit for me”

“I’m going to think on it more”

“Going to look into some other options/coaches”

Maybe this is the first time someone has said no to working with you. So, you’re really taken back by their decision! Maybe it’s happened before and you’ve actually never had someone say yes. So, you’re feeling pretty defeated.
Maybe you really thought they were going to say yes. So, you’re completely shocked they went the other way!

Regardless, it can be hard to know what to say or what to do next after an ideal client turns down your service.

In the remainder of this blog post, I am going to offer some suggestions on what to keep in mind when someone does say “no” and some steps to take next on what to say or do after you get/hear that decision.


Number One: Remember, they didn’t reject you.

– That ideal client is not rejecting you as a person. They are simply rejecting your service/offer, maybe even temporarily. If you make it seem like they are rejecting who you are, that can weigh you down from continuing to make progress. Now, there might be a time where someone who has shown interest in working with you finally books a call and come to find out, your personalities would not work well in an official coach/client relationship. That can happen! Part of the purpose of those intro calls is to interview each other for the roles as coach/client anyway. But for the most part, the people who get on a call with you, probably already love who you are & what you do. Usually they’ve been in your corner of the internet for awhile. They aren’t rejecting you as an individual, they like who you are and what you’re all about, they are (temporarily) rejecting your coaching offer to help them with X and there is usually a better reason for their “no” than they just don’t like you after talking to you for less than an hour on a call.

Number Two: Respect their decision

– This was not your call to make. It was theirs! The decision to work with you in an official coach/client relationship was for them to decide. They have to make the call on whether they want to exchange their hard earned money for the service you provide. They honestly didn’t have to say yes to you. You might have wanted them to say yes to you. I mean, of course you probably wanted them to say yes. You want to help more people be able to do X, Y, Z and you know that you know your stuff! You are an expert at this! However, you have respect what that ideal client decides to do after the call with you. You have to believe in your gut that the right clients for you are out there and that they are on their way to you. Maybe this individual will turn around and hire you into the near or far future. Regardless, you are still a great coach, you still have a growing business and there are people out there who are looking for someone like you to help them with X. So respect whatever that potential client decides. You have more people who are going to say yes to you, so even if this one told you no, you’ve got more people to help right around the corner.

Number Three: Remain their friend

– I really want to encourage you to stay in contact with the people who tell you no. Don’t start ignoring someone because they aren’t going to pursue an official coach/client relationship with you any farther, even just for right now. Keep following each other on social media. Respond to each others comments, messages and emails. Like each others posts. Don’t cut a person off or end (even an online) friendship because they don’t want to be/aren’t ready to be your client. Relationship building is a vital part of building a sustainable online or offline business. That potential client can still learn a lot from even your free content and they are going to be looking to see how you approach/distance them after your call/their decision. You might find that they are the ones to unfollow you or distance themselves from you. Okay, let that be their call – not yours. You don’t want that to reflect poorly on you/your growing biz. Usually if they make that decision, it has to do with them being embarrassed about why they couldn’t work with you or insecure about what they had shared with you/what you and your content reminds them of.

Number Four: Remember who you are, what you do & why you do it

– As it says above, remember who you are, what you do and why you do. This will connect you to purpose and will make you feel confident moving forward, even after a client rejection.

Number Five: Reach out to more people

– Okay, so this person said no to your offer. Now you have the opportunity for someone to say yes to your offer. You have time to fill on your schedule for someone who is ready to say yes and pay you over their hard earned money for the service that you provide. That client who is going to say “yes” is on their way to you. They are looking for someone like you to help them with X. They might turn up from a hashtag you used, a video you uploaded, a podcast you were on (etc…) OR they might show up on your doorstep (aka your social media) by you having reached out to them. To grow your business, you need to build relationships. You build relationships by putting yourself out there and reaching out to more people.

My dad has always told me, for every 10 people, expect 9 to say no and 1 to say yes.

You just have to find that YES and sometimes, that requires you to go through 9 no’s first.

(read how to reach out/find ideal client in this blog post)

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What was it like when you got your first “no?”

What have you learned about ideal client rejections? Do you have any advice to offer up?

Share in the comments below!

Producing Proud People,
Madyson Greene

How to make an Instagram Reel

Instagram reels are short fifteen (15) – thirty (30) second videos.

Think of reels as Instagram’s version of TikTok content.

This is the latest video feature available on the Instagram platform. As a result, profiles that are producing reels will be pushed out by the algorithm which will result in great organic growth for your content/account.

In this blog post, I’ll walk you through the steps to creating & sharing your first Instagram reel.

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1.) Open up Instagram. Click on your story in the top left hand corner. 

2.) Now the story feature is open. Look to the bottom of the screen where various feature options are at. Swap to the REELS tab.

3.) Now you have the reels feature open and you can begin creating.

Do you see those six icons on the left side of the screen? Here is a breakdown of what each of them are for…

From top to bottom…
1.) Switch from a 15 second or 30 second video length. You have to set this before you begin filming!
2.) You can choose a song to add to your video content from the IG audio library.
3.) You can speed your video up or slow it down.
4.) You can add a filter/background to your video.
5.) You can touch up you/your video. (I’ve never actually used this button.)
6.) You can set a 3 second or 10 second timer that will count down before starting to record your video.


4.) After you have filmed your video (or chosen a video from your camera roll) you’ll continue to the next page. Here you will get your finished video content ready to be published to your profile.

First, choose a cover for your video. This is what people will see on your profile. You can upload a cover from your camera roll or choose a frame from your video.

Second, write out your caption. Explain what the video is about. Add hashtags here too. What’s nice is that on TikTok you have very limited caption writing space. What I love about reels is I can write paragraphs if I want to!

Third, I would encourage you to turn on the “share to feed” button. This will put it on display on your profile.

Once you have completed these above steps, you can click on the SHARE button at the bottom of the page to put it out into the world.

You could also save the content as a draft if you want to post it later on. (or let’s say you didn’t quite finish the above steps, you could draft it to finish it later)

5.) The photo below are the reels that I have created on my personal Instagram. You can see that some of the videos have got thousands of views! I’ve noticed that when the lighting is real good, my video gets pushed out to more people.


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I hope this was helpful!

Let me know what questions you may have in the comments below.

I could also do a LIVE webinar training on this if you’d like.

Producing Proud People,
Madyson Greene

How to turn your LIVE stream into a podcast episode

Repurposing your social media content is a wise decision to make for your marketing strategy.

Repurposing content allows you to…

– Save Time & Energy
– Create Less, Share More
– Reach Ideal Clients/Customers Across Different Platforms

If you’ve created & shared a fantastic piece of content, why not share it in as many different ways as possible?

In this blog post, I’ll walk you through the individual steps for taking a LIVE stream (video) and turning into a podcast episode. (audio)


1.) Find your desired LIVE stream replay from your Facebook Business Page.

2.) Click on the three dots in the top right corner and click download. Save it to your desktop.


2.5) This page might appear. Click on download and proceed.

3.) Open iMovie and create a new project.

4.) Upload the downloaded video that you saved to your desktop.


4.5) This is what your project should look like so far.

5.) Add a title to the editor.

6.) Drag and drop your video content underneath the title section.

7.) You will see that it turned into an audio script.

 

8.) Drag the title across the audio script until they are the same length.

9.) Click on file, share, file from the left corner of your computer screen.

10.) Name your project and select audio as the format.


10.5)

11.) Click next and save the project to your desktop.

 

12.) Now you can upload your finished audio file to your desired podcast platform.

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Are you going to start repurposing your content like this?

If you would like to learn how to add intro/outro music to your podcast episode during editing, leave me a comment below and we can do a future webinar on how to make that happen.

Producing Proud People,
Madyson Greene

How to connect with an ideal client/customer on Instagram

There are many ways to connect with ideal clients/customers online.

On the Instagram platform, an effective way to build connections is to utilize #hashtags.

In this blog post, I will walk you through the steps for connecting with potential clients/customers on the Instagram platform through the hashtags feature.

This lead strategy does require manual effort but it is a genuine way to meet new people who could become a paying client/customer of yours.

I would encourage you to follow this process for a few minutes (15-30) every work day.

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1.) Go to search tab on Instagram. The icon looks like a magnifying glass.

 


2.) Click on the search bar at the top of the page. Type in a hashtag that is relevant to your ideal client/customer. Think about what hashtag they would be using on their pictures and videos. Click on one of the hashtag options that appear.

 


3.) Now that you’ve clicked on one of the hashtag options, you will arrive at its’ homepage. You can see that there are X number of posts/people that have used this particular hashtag. You can choose to follow or unfollow the particular hashtag. If you follow it you will get posts in your home feed from people you don’t even follow but have used that hashtag recently. I’d recommend it!


4.) Click on the recent tab on the hashtag home feed. You will see all of the posts/people that have used that hashtag recently. Most often, the accounts who have used your chosen hashtag are going to be your ideal client/customer! For example, most of the accounts who use #militarywife are going to be military spouses, my ideal client.


5.) Your final step is to now click on some of the posts that are available under this recents tab. Go ahead and like some of the pictures/videos posted, even if you don’t follow the account. Leave comments on a few of them! Go check out some of their profiles and even follow the ones you would say are your ideal client/customer.

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Since you are engaging on someones content, they are going to get notified that you liked their post, left a comment or started to follow them. That person might reciprocate the engagement on your recent post(s). They might even follow you back if they like what you’re about!

Repeat this process daily. You will find new posts to engage with and new profiles to follow!

Producing Proud People,
Madyson Greene

The types of video features on the Instagram platform

Instagram is a powerful platform you can utilize to grow your online business.

There are many valuable features inside of the platform that you can use to create, share and grow.

In this blog post, I want to share with you the various video features that are available for you to use on the app.

Video is the best way to establish your credibility and make a strong connection with your ideal clients/customers.

Here is what the Instagram platform offers for video purposes…


1.) STORIES

– This feature is where you can show temporary content. The video (or even photo) content that you post on your story is visible for 24 hours before it disappears. If you want to keep the content, you can save it to a highlight, which is like a folder on your profile. Each story slide is 15 seconds in length. You can post four video slides at a time.

2.) LIVE STREAM

– This feature is like Facebook LIVE, except it is done in vertical style. (up/down not side to side) You can go live for up to four hours. You can share the content as a replay onto your IGTV channel, so it’ll remain on your profile in an evergreen way just like how your FB lives stay on your feed. Recently, they added the ability to use a design/face filter during your LIVE stream.

3.) IGTV

– This feature is Instagram’s version of YouTube. However, the content is mostly vertical video, though you can upload horizontal content. For most profiles, your IGTV videos have a limit of ten minutes in length. Like mentioned above, you can also share your live stream as a replay to your IGTV channel.

4.) POST/GRAPHIC

– You can post up to a sixty second/one minute video onto your Instagram feed/profile. Film a video and upload it directly or make a sharable video graphic. (tutorial below) Your followers will be able to like, comment, share and save like they would for any photo.

Read more on this feature here.

5.) REELS

– This is the latest video feature on the platform. Reels are thirty second videos. It is Instagram’s version of TikTok! Like IGTV, the reels content has their own tab/section on the app. This is a great video feature to organically reach new ideal clients/customers. You can make a mix of educational or entertaining reels. I do like that on IG reels you can write a lengthy caption unlike on the TikTok platform.

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What questions do you have about the video features on the Instagram platform? Leave us a comment below.

Happy filming & instagramming!

Producing Proud People,
Madyson Greene