How to repurpose your LIVE stream

Would you like to have more content available for your ideal clients/customers to consume?

Would you like to have more content available with less time and energy?

In this blog post, I’ll walk you through the individual steps for repurposing your LIVE stream into other video content.


—-

Step One: Find your LIVE stream replay via your FB business page and pull it up.


Step Two: Click on the three dot icon in the right corner. Click on download video, the fourth option on the dropdown menu.

Step Three: Another screen might appear next. If so, click on the download button in the bottom right corner.


Step Four: Now, your replay will be downloaded to your computer. Rename the file and save it to your desktop.

Step Five: Now, you can take your downloaded replay video and repurpose it across other social platform, like YouTube. Click on the upload video button in the top right corner of the YouTube homepage.


—-

If your video is less than ten minutes in length, you can also upload the content to your IGTV channel on Instagram. You could upload the content via desktop but it usually works better if you AirDrop (or Google Drive) the content to your phone and upload it from the mobile IGTV app.

Also, you can use a software like iMovie to strip the audio from your LIVE stream replay to use as a podcast episode. I’ll show you how (on iMovie) in the photos below.

—-

Step One: Click on the upload button then choose your desired video content from the dropdown menu.


Step Two: This is what should show on your screen. (Also, the upload button for the video is that down pointing arrow, three buttons over from the green circle.)


Step Three: Click on the “Titles” tab and then select drag and drop the “Expand” option into the editor.


Step Four: Now, drag your uploaded video down into the editor. It should fall right under the title you added from the previous step and it’ll probably just be the audio that gets dragged & dropped.


Step Five: Drag the “Title”  (the purple bar) all the way to the right of your screen. You want it to be the length of the green bar.

(PS: If you want to add podcast intro/outro music this is the best time to do that.)

Step 6: Click on file in the top left corner. Then from the dropdown menu, click on share and then click on file.


Step 7: Finally, rename the file and make sure the format says “audio only.” Click on next so that it exports and saves to your desktop.


Now your audio file should be on your desktop and can be uploaded to the podcast platform of your choice!

Happy editing!

—-

To learn more about repurposing content, read this other blog post.

Producing Proud People,

Madyson Green

How to show your clients you care

Do your clients feel cared for?

Are you showing genuine consideration? Are you giving them your best attention?

In this blog post, we will be sharing helpful tips on how you can show your clients you care about them!


1.) Remember what they share with you

– What has your client texted or emailed you about before? What did they mention on the last coaching call? Are you paying enough attention to what they say, remembering it and bringing it back up when relevant next time? Yes, you’re the expert and they hired you to help them with X, but the coaching calls aren’t about you. They are about that person who has paid you their hard earned money for the value they see in you. So on the calls, you shouldn’t just be talking. You should be listening to that client of yours and really considering what they’re sharing with you.

2.) Get back to them quickly

– If your client sends you an email, email them back promptly! If they text you, message them back! Did they leave a comment on a post/video of yours? Better respond back! Honestly, this goes for potential clients too. People who are in your corner of the internet supporting who you are & what you do, even if they haven’t made a financial investment yet. Communicating with them shows you care about them. It’s almost like saying “thank you for being here!”

3.) Give them your best attention

– Your paying clients come first. They are your main priority. Honestly, they are your most important business activity during the week. Keep in mind, people talk. Clients talk. Do you want them spreading good or bad news about what it was like to work with you and be your client? Your best attention goes to them. One the day you have a call with them, set aside time before the call to be at your best and most prepared for them. Don’t focus on anything but them during your session. They are paying for you & your time! This is their time to be with you. Not for you to be worrying about something else in the back of your mind.

4.) Provide your best value

– Continuing on from the previous advice, you’ll also want to provide your paying clients with your best value. Meaning, you are giving them the best of your strategies, the best of your stories, the best of your education/experience. You reserve a lot of your expertise for the individuals who pay you.

5.) Give them a gift/bonus/deal

– Consider sending your clients a gift card to get coffee. Write them a handwritten note/card and send it to them in the mail. Give them a financial discount on your next product/service offer. Give them extra time with you on a session, just because. Shout them out on your social media about their progress at/on X.

—-

Also, consider what makes you feel cared for as a client/customer. What do you expect? What has been missing?

Use your positive or unfavorable personal experience to improve your customers/clients when they engage with you & your business!

Producing Proud People,
Madyson Greene

Tutorial: how to make a sharable video graphic

Repurposing your content is an effective way to create more in less time.

To learn the specifics of repurposing your online content, read our blog post on the topic here.

In this blog post, I will be sharing the individual steps for making a sharable video graphic.

This is specific for MacBook users and we will be using the Keynote software that should already be on your Apple computer.

A sharable video graphic looks something like this…

It is usually a sneak-peak clip of a longer video you have available elsewhere.

For example, let’s say you went LIVE on your Facebook business page and have downloaded the replay to upload onto your YouTube Channel.

Now you want your ideal clients/customers to go and watch that uploaded video on your YouTube Channel. So, you are going to show a one minute preview of the contents of that video to peak their interest.

This is what the sharable video graphic will do. You can post it on your Instagram feed or Facebook page promoting the new available video on your YouTube Channel.

Keep reading to learn how to create this piece of marketing material for your online brand.

—-

Step one: Find & open the keynote software on your Mac


Step two: Select the white presentation option on the Keynote homepage

Step 3.1: This is what should appear on your screen.

Step 3.2: Click on the document tab in the top right corner of the screen

Step 4: Under the Slide Size category that is now available, click on the Custom Slide Size button from the dropdown menu.

Step 5: Add in the dimensions 1080×1080 and click okay.

Step 6.1: This is what should appear on your screen.

Step 6.2: Click on the format tab in the top right corner of the screen

Step 7: Click on the text boxes that are in the middle of screen and delete them from the graphic.

Step 8: Take your downloaded video and drop it into the center of your graphic and allow time to load. Organize your video to be center in the graphic.

Step 9: Click on the text tab in the center options menu. Write your desired title in the text box. Use the menu on the right hand side to change the text font, color and size. Add additional text if desired.

Step 10: Drag and drop your logo into the graphic, just like you did for the video. Move it to the bottom of your design.

Step 11: From the top left corner: click on file, export to, movie.

Step 12: Insert relevant information. Next slide & build should be at 0 seconds and the resolution should be at 1080p.

Step 13: Export to your desktop with a relevant title.

Step 14: Let the design render and save.

Step 15: Preview your finished design.


—-

I hope this was a valuable blog post and that you repurpose your content and make your own sharable video graphic.

Have a question? Leave a comment below.

Producing Proud People,
Madyson Greene

The basics of branding you need to know

Are you looking to start an online personal brand this year?

Do you want to improve the quality of your current personal brand and its’ content?

In this blog post, I’ll be sharing the basics of branding you need to know to get started or make improvements.


1.) Choose a personable headshot

– The days of wearing a traditional suit and tie for your headshot are no more. Wear an outfit that speaks to your personality and actually looks like what you wear on the day to day. Have a professional photographer take the shot or borrow your friend for the afternoon. Once you have the headshot, upload it across your social media profiles. Making your profile photo consistent across the internet is important. This way, if someone stumbles upon your account, they’re able to recognize you from another platform they may follow you on. I would also encourage you to use the same headshot as the signature on your emails, use it on your website bio, your business cards, your resume (ex…). A good rule of thumb is that if you are going to change your profile photo on one platform, you need to do it on all the others as well.

2.) Select your colors/fonts

– What three to five colors are you going to use consistently in your marketing material? Then what two specific colors will be used the most? For example, my online brand has two primary colors: navy blue and a light purple. Look into color psychology. I wrote a blog post on what various colors convey to an ideal client/customer here. Depending on your desired audience/brand avatar, you might find that certain colors work best at attracting them compared to others.

3.) Decide on your content pillars

– What key topics will you discuss in your content/marketing that will attract your ideal client/customer to your corner of the internet? These topics will build connection between you and the people you want to buy from/work with you. I follow a method I named “the content compass.” It helps me “navigate” what to post online! You can learn more about it in this blog post here.

4.) Create a mission statement/tagline

– A mission statement/tagline clearly, easily communicates who you are, what you do and even how you do it. This sentence will be a powerful marketing line for your social media profiles, website, business cards (ex…) To learn about creating a mission statement and tagline for your business, read this post.

5.) Design a logo

– A logo increases your credibility because it shows professionalism and even commitment. You can design a simple one for free on a design platform, like CANVA or if you wanted to get a custom made/trademarked logo, you could hire a professional graphic designer. I add my logo to practically everything. I use it on my website, I add it to the designs I post on social media, it’s on my resume, I use it for social backgrounds (ex…). When people see it, along with my colors, I want them to associate it with me! I am keeping things consistent. The logo is also designed with my two primary colors, navy and purple. Again, consistent.

6.) Make your content schedule

– Finally, you’ll want to set up a routine that you are going to follow for creating & sharing online content. Consistency matters to sustainable success. If you want to build a solid online brand, maintaining a routine with your content and marketing is important. You can learn how to make this happen by checking this out.

—-

What questions do you have about building an online brand?

What do you think is a necessary initial step for starting or improving a brand?

I hope you found this blog post helpful!

Producing Proud People,
Madyson Greene

Should I offer free client calls?

Should you or should you not offer introductory calls to potential clients?

These introductory calls are also commonly called discovery, strategy or sales calls.

The main point of these titled calls is to close a client.

However, some other key reasons coaches choose to offer these calls is…

1.) so the coach and potential client can determine if the relationship is fitting

2.) so the potential client can learn more about your program/offer

In the coaching industry, offering these complimentary calls is popular to do. They are usually an hour in length and held on a video conferencing platform. You decide on a date/time to have the call and you both show up.

I’ve been in this industry a couple of years and have hosted these types of calls myself and have got on them with other coaches too. From my personal experience, I’ve learned some valuable things that I want to bring to your awareness so that you can make the right decision for you and your coaching business on whether or not you should offer this type of call for your potential clients.


At this point in my online coaching business, I no longer offer these type of calls.

I found that the con’s outweighed the pro’s.

Here’s why I came to this decision…

1.) It didn’t feel right to me to get someone on this call for the main purpose of telling them the price of my offer. Many coaches won’t directly put out the investment cost of their offer on their website or mention it in captions because they don’t want ideal clients to be turned away by the cost. However, I’m noticing it also turns potential clients away to not be able to see the price of working with you when they want to see it! The main reason coaches aren’t directly advertising their pricing is because if they can wait and tell you on a call, they are in control of the conversation and will be able to close the sale with useful tactics. They’ll be able to justify their prices, showcase the value of who they are/what they do and create conversation/relationship with you for a higher chance of closing you in as a client. I don’t need to get you on an hour long video conference call just to tell you that working with me for X amount of weeks is X price and here are my X payment plans. I think that information should be known before getting on a call showing an interest in a coach/client relationship. Why not be transparent and confident about your pricing in advance so that the people who do reach out to you are individuals who are able to make that investment and already understand what your rates are going into a video call with you?

2.) I think it is a waste of valuable time for both me and the potential client. Again, why should we spend time going back and forth to set up a day/time for us to meet for a whole hour when you just want to know about my coaching offer and the pricing of it? Why not disclose that information in advance so that on introductory calls, you have seriously interested prospects talking with you and you are using the time together in a valuable way instead of in a wasteful one. Can you imagine spending a couple hours everyday on a video call with a potential, ideal client? That time would really add up! I actually know of coaches who have hired out this role for their coaching business because it is so time consuming.

3.) I don’t have to privately prove my value to a potential client. If someone really wants to work with you and someone loves what your offer/program is, they’ve probably been in your corner of the internet for awhile. They’ve gotten to know you from the content you’ve been creating and sharing online. You want to work with the individuals who are raving fans of who you are and what you do. If someone is reaching out to you about coaching, they don’t need to be sold to because they’re already sold! Usually people just want to know the price. They want to know what it would look like financially to hire you. They love you and now they want to know how to hire you. You can have a quick, valuable text message conversation and get the same result as you would on an hour long introductory call. You could send them the link to your landing/sales page where they can automatically sign up if the details on that page work for them. Boom, a sale! You didn’t even have to set up that discovery call. You don’t need to spend time trying to convince someone to hire you. Let them see for themselves why you would be the right coach for them to work with. There will be some people who “ghost you” after you tell them your pricing whether that was through a text message or a video call. I would rather have only wasted five minutes texting someone before that happens instead of an hour on a video call. (plus let’s add in 30 minutes of prep before the call and 30 minutes of review afterwards)

There are both pros and cons to offering introductory calls. I would encourage you to host or join a few so that you can get practical, personal experience with what I have been saying.

I am curious to hear your thoughts on this topic. I want to know if you do/don’t offer these calls and why you made that specific decision to do or not to do it. Share down in the comments below!

Producing Proud People,
Madyson Greene

How to have a great call with an ideal client

Are you a service based business owner who is ready to take on an increase in clientele?

Do you want to talk with potential, ideal clients on a discovery/introductory call before making the coach/client relationship official?

In this blog post, I will be sharing several helpful suggestions on how to make that a great call for both of you.


Not every service-based business offers complimentary, initial consult calls.

If this is something you prefer and have chosen to offer as the first step in working with a potential client, I would encourage you to consider the following things.

1.) Don’t focus on the $ale

– Keep the attention on the individual who has noticed how valuable you are and is interested in exchanging their hard earned money for your education & experience. This is about them, not about you. You want to go into the call okay if they decide to work with you but also okay if they decide not to work with you. You’re neutral either way! Instead of putting your focus on profiting from this individual, reframe your thinking to how can I impact this person, even through a short consult call.

2.) Use their first name

– If you haven’t, read how to win friends and influence people by Dale Carnegie. He says, “A person’s name is to that person, the sweetest, most important sound in any language.” When possible, use the individuals name with expression! It will connect the two of you and make them feel more comfortable and reassured when talking to you about something important like growing their business, selling their home, becoming confident on camera (ex…)

3.) Highlight previous conversation(s)

– Tie your past correspondence with the present conversation y’all are having. What has he/she shared with you before? Where did he/she say they live? What did he/say say they like/dislike about X? What is he/she looking for in a coach? Take what they have already told you and use it to start & build this new conversation. It will also show the potential client that you care about the things you tell them, even the small details. Casually bring what has already been said to what is being said now and connect the conversations. It will show you payed attention then and are paying attention now.

4.) Identify how your product/service will help them

– Overall, this should be a key intention of your discovery calls. You are mutually trying to determine if you would be a good fit in an official coach/client relationship. You are interviewing the client. The client is interviewing you for the role as his/her coach. You are asking questions to determine if your offer, your particular product/service, is or isn’t the best fit for the individual on the call. If it isn’t what they need to get their desired results, hopefully you will show integrity & instead of suggesting buying your product that isn’t going to successfully help them, let them know there is someone better or a better offer out there in the marketplace that would be a better fit for their current needs.

5.) Don’t force an immediate decision

– If the individual wants to take until the end of the week to determine their final answer on if they want to invest into you & your service, respect that! They are going to be giving over their hard earned money! I would want them to make a decision they feel good about and I want them to have confidence that my offer and who I am is what they are looking for and can actually help them. I really think if someone wants to buy from you, 24-48 hours later isn’t going to change their mind. They can sleep on it and see how they feel in the morning without the pressure of being on camera with you, they can talk about the decision with an important person in their life, they can review what they are looking for, confirm they are financially able to make it happen (ex…). Respect that they might want space to consider their options and even look at other coaches/offers besides you/yours! Going back to what was mentioned in the first suggestion, you are neutral about whether they choose you or somebody else. So why not give them a couple days to contact you again?

—-

What do you think of discovery calls with potential clients? Are you a fan? Why or why not?

What would you add to this list? Do you wish something different had been done on a discovery call you were personally on?

Producing Proud People,
Madyson Greene

3 things to do when you are looking for a business coach

Are you considering hiring a business coach? Perhaps for the first time?

This is an exciting next step in your professional growth as an entrepreneur. It’s also a big decision!

Hiring a business coach will be a financial, time & energetic commitment from you.

You’ll want to make the best, responsible decision for your growth and hire the coach that can actually help you, not just think they can help you.

In this blog post, we’ll be sharing 3 things to do when you are looking for a business coach.

1.) Create & present a list of wanted results & coach expectations

– Why do you want to hire a coach? What results do you want to achieve in your business?

Example: I want to hire a business coach to challenge my work ethic.
Example: I want to achieve booking two new clients.

Write a list of what you are looking for so that you are able to find the best coach for the role. This will also be a helpful asset to have on your side when you contact/get on a call with your potential coach because you are able to navigate the conversation and ask questions to him/her to figure out if they can help you achieve what is on your list. It gives you more control & confidence during the conversation!

2.) Only get on a discovery call with a potential coach you are already interested in working with

– Why waste your time and his/her time? Just because a coach suggests getting on a call for farther conversation and to pitch their official offer, doesn’t mean you have to yes. I wouldn’t leave people hoping or hanging if you’ve already made up your mind about them. I think it is better to be direct about if you do or don’t see potential in a coach/client relationship. Only get on that video call together if you are genuinely interested in working with the coach and want to hear more them & how they can help your business grow.

3.) Don’t say yes right away

– You don’t have to say yes during the written conversation (like text or email) just like you don’t have to say yes during the verbal conversation (video call) either. Hiring a coach is a big decision and it’s literally going to require you to give your hard earned money in exchange for somebody else’s value. Even if they ask you what you want to do, let the coach know that you are going to take time & sleep on your decision to commit or not. Some of them may not like this approach and if they have a problem with you wanting to do this right for you, then they might not be the right coach for you. I recently told a coach that I was going to reach back out to him at the end of the week with my final decision on if I would like to work together right now or not. I appreciated his acceptance of that decision! That got him an extra point in my book. Even if the coaching proposition is a great deal and it feels right, it could be part of the marketing ploys and it could be because of the environment that you’re currently in. I would sincerely walk away from the call and see how you feel about it tomorrow. If it is the right coach, it’ll probably still feel like that tomorrow too.

—-

Have you ever hired a business coach before? What made you decide to work with them?

Do you want to hire your first business coach? What is stopping you? Were these helpful suggestions?

Producing Proud People,
Madyson Greene

What are features & benefits?

Have you heard the following sales advice before?

“Highlight the features & benefits of your product/service!”

This can be helpful business advice if we know how to tangibly apply it & truly understand what it means to highlight these two assets of our individual offers.

In this blog post, we are going to break down the differences between features & benefits and give you practical examples of how to actually apply both assets for marketing your offers.


I’ve heard Dan Lok say, “A feature is what your offer does. A benefit is what your offer does for me.”

Said another way: Features tell customers what. Benefits tell customers why.

Feature: Here is what you get from my offer.

Benefit: Here is why it matters that you get that.

People pay to get their problems solved. They will buy products or book services to get a better result than they currently have, personally or professionally.

We need to show our ideal clients/customers why our offer is what their hard earned money should go to because of the value that our product/service will provide for them.

Consider this…

Features = Facts

Benefits = Feelings

Let’s show a tangible example.

Say you are selling a pillow. A unique, special feature of your pillow is it changes temperature.

Changing temperature is a feature. It is a fact about your product that it can change temperature.

Changing temperature is something our product does. Now, we need to be able to explain why a pillow that can change temperature is beneficial for our ideal client/customer.

They know what our pillow can do but why does it matter and why should they care?

We can change a feature into a benefit by asking the question: “SO WHAT?”

Our pillow can change temperature. (Feature)

So what?

You can sleep comfortably. (Benefit)

Let’s use another example.

You sell video coaching.

You coach your students online. (Feature)

So what?

You can become confident on camera from the comfort of your home/office. (2 Benefits)

—–

Using the information from this blog post, consider how you are going to highlight both the features & benefits of your offer to increase your sales!

Leave your questions in the comments below and consider sharing this blog post to Facebook for your fellow entrepreneur friends to read & learn from too.

Producing Proud People,
Madyson Greene

How to help your clients better

Do you want to improve the services you offer?

Do you want to help your clients better?

In this blog post, we’ll walk you through a beneficial exercise that will help you get better connected with your ideal client & what his/her needs are.


The best question you can be asking yourself is: What is my ideal client GOOGLING?

What is my ideal client worried about at night?

What are they having late night conversations about?

What are they trying to figure out?

Let’s practically apply this.

Take out a notebook and open to a fresh sheet of paper.

I attended an online event recently and they had us do this same exercise!

It was the first time I ever thought curiously & wrote intentionally about what my ideal coaching client is probably searching up on Google.

At the top of  your paper write the golden question: What is he/she Googling?

Turn on a three minute positive song or a three minute timer and write out potential answers until the music ends or alarm goes off. You might pause here and there but the goal is to keep writing without hesitation!

Let’s say you’re a Real Estate Agent.

What would a potential client be searching on Google that you could be creating social media content about? That you could be filming a video on? That you could make a freebie focused on? That you could make into a sellable offer?

I think of these potential Google searches…

– How do I know when to sell my house?
– How do I stage my house for an open house?
– Homes in the X market for sale
– Is having a Real Estate Agent a good idea?

The photo below is the first page of what I wrote during the virtual event I attended answering the question of what my ideal coaching client is probably spending her time Googling. These are some of the things she is up at night thinking about or having late night conversations with her partner about!

Can you see how listing out the questions your ideal client probably has can help you get creative in regards to what content your business can be creating to attract & serve him/her better?

The first question I wrote down was: how do I accomplish my goal(s)?

My next question needs to be: what content can I create on the topic of “how to accomplish my goal(s)?”

This exercise is how you can improve the services you offer, the content you create and how you can help your clients better!

Producing Proud People,
Madyson Greene

The three C’s of building an online brand

Do you want to create an online brand that has a community of ideal clients & customers who are raving fans of who you are personally & what you do professionally?

Do you want to establish yourself as an expert who offers valuable products/services?

In this blog post, I will be sharing three foundational necessities for building an online brand that is known, liked & trusted in your industry and loved by your ideal clients/customers.

1.) Connections

– Who are you connected to in your industry? What other (photographers) have you sent a DM/email to introducing yourself? Have you asked for their advice on how they have successfully done (X) online or offline?

Do you have other (photographer) friends that you can cheer on & hold accountable? Can you run ideas by one another? Can you attend business events together? Can you learn and be inspired from each other?

Personally, I have several online “coaching buddies.” I have found it valuable to be connected with other women who are building brands/coaching businesses. In fact, we get on regular ZOOM calls, I collaborate with them on classes or podcast interviews, we share & support each other’s social media content (ex…)

I also love that they “get” the struggles/situations I might be having as an entrepreneur/coach so I feel supported and understood. Then they can help me create good solutions by sharing from their own similar experiences!

There’s a quote that says: “networking success is not just about who you know, it’s also about who knows you.”

Get connected with people who are in similar seasons of business so you can grow together & offer mutual friendship and support but also don’t hesitate on getting connected with individuals who are father along in their journey & frankly, better than you currently are!

Next, are you really connected to the individuals in your own community?

Whether you have 60 or 600 people following you online, would you say you’ve connected with each one of them individually? What have you done/been doing to establish a better relationship & trust with them?

Have you sent regular video viewers a personal message introducing yourself? Have you had fun & shown appreciation by doing a community giveaway? Do you follow them back on social media? Do they know about you personally, not just you as a professional?

It has been said that connections = cash! Do the people who follow you know you?

2.) Content

– I have said this before and I’ll say it here again, I do not trust a business that does not have relevant content available for ideal customers/clients to see online. For example, if you haven’t posted on your restaurants’ Facebook business page in over a year, I am going to question if you are even open anymore! People are going to check your business out on their favorite social media platforms. Make sure you actually have something good for them to see.

Personally, I would choose to buy from the business or work with the individual who has the better social media presence. I’m going to buy from the pizza shop that has video content of an order baking in the oven or photos of the new members on the restaurant staff. This creates likeability!

Content is how potential clients/customers get connected to who you are & what you do and it’s how current clients/customers stay connected with what you do.

3.) Consistency

– If you want to stand out from your competition, be consistent. Be consistent with reaching out to build relationships & get connected within the industry. Be consistent with creating educational, entertaining and engaging content across social media. Be consistent with your branding efforts from the logos, profile pictures & tag-lines to the graphic fonts & colors you use.

Consistency is equated to reliability & trust in the mind of an ideal customer/client.

Consider this, a potential buyer wants your manufacturing/creation progress to be consistent so that they know they are getting a quality scarf just like Sally Sue’s review says hers was. A potential client wants to know that your video coaching package is going to cover the same topics you taught to John Doe that helped him have the confidence to go LIVE on Facebook each week. They want to know they are getting the same or even better quality/results from you!

What is your current struggle with building an online brand? What are you stuck on? Let us know in the comments below so we can offer suggestions and create future content that will be beneficial for you.

Producing Proud People,
Madyson Greene