The WHY behind goal setting - What is your purpose?

The WHY behind writing down goals

The WHY behind goal setting - What is your purpose?


Every morning I start my day in the same exact way. I use the plainest notebook imaginable and write down what Ed Mylett calls “The Christmas List Of Your Life.”

I’m not even exaggerating about the notebook. It’s a simple, spiral-bound, black notebook that cost less than a dollar. I chose this notebook intentionally though, which I’ll explain later in this post.

Today I want to talk about the WHY behind writing down your goals & the impact it’s had on my life!



I’m going to get scientific on you for one minute. Just hear me out!

There is something powerful called “the endowment effect” which pretty much means “taking personal ownership.”
When a person takes ownership of something in their personal or professional life, maybe an idea, a relationship, an experience, a mistake – you become more committed to that said thing. We make it ours and give it a since of identity.

Now, you’re probably wondering what the endowment effect has to do with “The Christmas List Of Your Life,” right?

Good question!

That Christmas List I’m referring to, is your list of life goals. Usually 10-15 things that you want to design your life around.

As I said before, I write down my 10-15 goals every. single. morning.


Because the endowment effect shows that when you decide to take OWNERSHIP of things in your life – including GOALS – you are more committed to them. There is also something to be said here for The Law Of Attraction. For those of you who are unfamiliar with this concept, the law uses the power of mind to turn thoughts, ideas and dreams into materialistic reality! (More on that in a future blog post!)

It takes me less than ten minutes in the morning to goal set & do my gratitude journal. TEN MINUTES to get intentional about what I want my life to look like! HECK YES!



Everyone wants something in life. But not enough people are willing to put their head down and do the work that it takes to get them there. So many people fail at New Year’s Resolutions because they don’t clarify exactly what they want! Writing down who you want to become, what you want to make happen or where you want to be day in and day out motivates you to take intentional action in that direction.

Here are just a few examples that are on my list…

1.) I am a highly booked and paid personal development coach and speaker.

2.) I drive a light blue equinox.

3.) I have a book on the shelves at Barnes & Noble.

4.) I’m a foster mama.

Your 10-15 goals will of course be different from mine, but our intentions will be the same – constantly reminding ourselves of what we want and then working intentionally to make it a reality. It’s the Christmas List Of Your Life and the more time you spend pouring into those thoughts, dreams and ideas in your head – the better chance you have of LIVING IT instead of just envisioning it.

Adding goal setting to my morning routine has made a BIG impact in my life. It has improved my mindset, my work ethic, my time management & my happiness. Give it a try & watch what can happen if you’re willing to put your head down and do the work!

Your Friend,
Madyson Greene