DropMock: The Perfect Instagram Marketing Tool
Wouldn’t it be great if you could simply wave a magic wand to get your brand and products in front of more people? And wouldn’t it be great if this exposure could help you to grow a strong following of customers who really relate to your brand? If you’re looking for magic of this kind, then you need to get on board with Instagram. Here is how you can use DropMock as the perfect Instagram marketing tool.
Instagram has overtaken Twitter as the social media of choice and, with over 300 million monthly users, you’re missing a trick if you haven’t got an Instagram presence. In fact, there’s an increasing number of brands actively seeking out unique ways in which to interact with the Instagram community, and to find the people who are the best fit for their particular ethos.
However, it’s not just about the number of people who use Instagram, it’s about the type of people. And, the good news for you is that, according to a recent study by Iconosquare, 70% of Instagram uses are shoppers! Furthermore, 62% of Instagram users follow a brand just because they like what they see. So by posting the right kind of images, you’re going to get your brand and your marketing message in front of receptive people, without any need for hard sell sales pitches.
Get your message across with a picture
We all know the saying ‘A picture is worth a thousand words’ but, in the case of Instagram, this really is true and, certainly, business analysts believe that it’s this emphasis on images that have led to its growing popularity and success. Therefore it really makes sense to think long and hard about the perfect Instagram marketing tool that can produce quality images that you post. It’s time to get creative so that your images speak to your potential customers without crossing the barrier into the world of hard sell.
Promote your products and brand with creative, professional images
There’s no doubt about it – photographs are a powerful medium, but you should always remember that you don’t simply want to turn your Instagram account into an online catalogue or sales pitch. That’s a sure fire way to lose followers. The secret is to share images that are unique, that grab attention, and that represent the personality of your brand. In this way, your images will help you to establish a relationship with your followers, and put your brand in their mind when they’re ready to shop.
Some tips for creating Instagram worthy images
To make sure that your images stand out:
- Avoid awkward cropping or blurred images
- Bear in mind that Instagram’s format is for square images within a 612 x 612 frame
- Always use high quality images
With over 70 million images being posted on a daily basis, you’re probably wondering how you can get your images to stand out from the crowd. Well, you can use the in-app filters provided by Instagram. These will enhance the colours and moods of your photos. Or you can use DropMock mockup software to create visually stunning images by combining your own images and text with one of the hundreds of professionally shot scenes. This online mockup software allows you to produce unique lifestyle photos that will capture the essence and culture of your brand, without all the hard sell. The ability to add text onto your images also gives you the opportunity to include any promotions, and is the perfect way to draw your followers’ attention to sales and discounts.
So as you can see, DropMock is the perfect Instagram marketing tool to help you to create the meaningful and professional images you need to market your brand through Instagram. There is a magic wand after all!