Video is “the way to go” to get known, seen & heard online.
If you’re reading this blog post, you probably (hopefully!) want to improve the video content you’re sharing online & stop making mistakes that could be hurting your growth.
There is always room for improvement in business and we are going to take the next best step at identifying and correcting how our video content can be an asset for our brand’s success.
1.) You aren’t being the expert
– How can you possible expect anyone else to take you seriously, if you don’t see yourself as an industry leader first? How do you expect an ideal customer or client to trust you, if you don’t even trust yourself? When you get on video, consider it your time to shine a light to the viewers saying “I am the real deal!” You want to send a message that you value who you are & what you do – then they will see that too!
You’ll want to provide educational, entertaining & consistently engaging content for your ideal person. This’ll require you to show up as an expert for the topics relevant to your industry. For example, if you’re a real estate agent, you need to see yourself as the “go-to” guy or gal for helping families upgrade to a bigger house. If you’re a chiropractor, you need to know that your work is extremely valuable and you can help men who sit at their corporate job all week long find pain relief! Take who you are & what you do seriously, especially if you want people to pay for your value.
2.) You aren’t repurposing your content
– There is enough for you to keep up with already, why make it harder on yourself? You probably don’t have a large team (yet!) who can help you create multiple batches of content for each individual social platform. That’s okay! You can save time, energy & creativity by repurposing the video content you have already filmed & shared.
Here are our best blog posts for you to read on this topic:
3.) You aren’t using call-to-actions
– When you are on video, your ideal person has their eyes watching you & their ears listening to what you say. You have their attention! That is valuable for selling your product or service to them. When you have finished providing educational or entertaining value, you need to incentivize engagement.
Meaning, you need to inspire them to take action with you. This is called a call-to-action, we are telling them what to go do next! Don’t just shut off the cameras before you leave them with an idea of what next best step to take!
Do you have a freebie for them to go download? Where can they buy your product or book your service? Do you have a group for them to join? How can they contact you with questions? Inspire the action!
What corrections do you need to make to improve your video content?
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