How you can repurpose your video content

Repurposing your already created & published video content is a smart business decision.

There’s a high chance that not everyone in your community saw the content you posted on one platform & not everyone in your audience religiously follows you across all your platforms, so if you don’t diversify your content, it’s not going to get it’s best reach.

In this blog post, you’ll learn clever ways how you can repurpose your video content.

1.) Turn your YouTube Video into a Facebook Series

– If you have a tutorial video uploaded on your YouTube Channel, something like “5 steps to saving money,” you can clip each step down into five individual videos. Then share the new mini videos on your Facebook Business Page. Not everyone in your audience might want to watch a full YouTube video, but they might look forward to a shortened version that is straight to the content each day.

2.) Take a quote from your video & design a graphic

– What valuable statement, statistic or quote did you share in your YouTube video or LIVE stream? Take one that packs a punch & design an image mockup to share on your Instagram. You can even make a tweet with the same words too!

3.) Upload your LIVE Stream to your YouTube Channel

– LIVE streams on Facebook can be downloaded to your computer. I would encourage you to take that content and upload it as a full YouTube video on your channel.

4.) Strip the audio for your podcast

– You could take the audio from your recent video & use it as a podcast episode! If you aren’t a fan of the scripting of your video for the podcast, you can at least take the same topic & record the same material you discussed in the video.

5.) Create a blog post with reference to the video version

– You could either write the full video script out as a blog post on your site or bullet point the video highlights & embed a link to the video on your YouTube Channel for the readers to go & watch for further insight.

6.) Send it as content to your email list

– Using the same topic as the video, send out the information in an email format. You could link to the video if you want to increase your views or you can keep it written content.

Are you going to start diversifying your video content across platforms?

Your friend,
Madyson Greene

5 ways you can improve your video content

Do you want to use the power of video to grow your business?

What a GREAT IDEA!

Video is a valuable asset for getting ideal customers & clients to know, like & trust you.

In this blog post, you’ll find five helpful tips you can implement to improve your video content.


1.) Look at the camera

– This is not the time to be concerned with external distractions! Your focus needs to be on the content you are creating. Imagine your ideal customer or client is standing in front of you. This is the two of you having a conversation about your chosen topic. Don’t be looking down at your shoes! Make eye contact & share your magic.


2.) Use the light

– It’s true, people like to look at pretty things! You will increase video views if the quality of your content is clear, bright, happy & inviting! If your setup looks like a dark dungeon, who do you think will stay & be inspired or educated from that kind of classroom? Find a space where the natural light is coming in through the window. You want to be facing that natural light, looking into the camera lens. Turn on the light in the room that you’re filming in. You could also invest in a ring light.

 

3.) Check your audio

– Turn your volume up & most importantly, speak with clarity & confidence! Do not downplay your knowledge, whisper your opinions or talk with your head tucked like a sad puppy. People need to hear what you have to say! Depending on your style of video, it might be a good idea to invest in a lapel mic. These are small microphones & clip onto your clothing & allow you to record your content hands free. If you will be close enough to your camera, it may not be necessary, but if it’s a distance shot it could be beneficial.

 

4.) Speak on your expertise

– Don’t pretend that you are someone that you aren’t! If you are a fitness coach, you probably don’t need to talk about taxes. If you’re a baker, you probably don’t need to talk about social media. Be confident in who you are & what you do. Speak on topics relevant to your business & the ideal customers or clients you are working to attract.


5.) Hook them in

– This is an area I am working to improve with my video content. With people’s attention span being short & consistent distractions coming up, we have to make an intentional effort to tell our viewers why they should continue watching our content. What is in it for them? Let’s cut the greetings & introductions down & focus more on sharing the subject to inspire or educate our audience.


Go film a video using these five helpful tips!

Your friend,
Madyson Greene