3 Video Mistakes You’re Making

Video is “the way to go” to get known, seen & heard online.

If you’re reading this blog post, you probably (hopefully!) want to improve the video content you’re sharing online & stop making mistakes that could be hurting your growth.

There is always room for improvement in business and we are going to take the next best step at identifying and correcting how our video content can be an asset for our brand’s success.

1.) You aren’t being the expert

– How can you possible expect anyone else to take you seriously, if you don’t see yourself as an industry leader first? How do you expect an ideal customer or client to trust you, if you don’t even trust yourself? When you get on video, consider it your time to shine a light to the viewers saying “I am the real deal!” You want to send a message that you value who you are & what you do – then they will see that too!

You’ll want to provide educational, entertaining & consistently engaging content for your ideal person. This’ll require you to show up as an expert for the topics relevant to your industry. For example, if you’re a real estate agent, you need to see yourself as the “go-to” guy or gal for helping families upgrade to a bigger house. If you’re a chiropractor, you need to know that your work is extremely valuable and you can help men who sit at their corporate job all week long find pain relief! Take who you are & what you do seriously, especially if you want people to pay for your value.

2.) You aren’t repurposing your content

– There is enough for you to keep up with already, why make it harder on yourself? You probably don’t have a large team (yet!) who can help you create multiple batches of content for each individual social platform. That’s okay! You can save time, energy & creativity by repurposing the video content you have already filmed & shared.

Here are our best blog posts for you to read on this topic:

https://blog.dropmock.com/can-repurpose-video-content/

How to repurpose your social media content

3.) You aren’t using call-to-actions

– When you are on video, your ideal person has their eyes watching you & their ears listening to what you say. You have their attention! That is valuable for selling your product or service to them. When you have finished providing educational or entertaining value, you need to incentivize engagement.

Meaning, you need to inspire them to take action with you. This is called a call-to-action, we are telling them what to go do next! Don’t just shut off the cameras before you leave them with an idea of what next best step to take!

Do you have a freebie for them to go download? Where can they buy your product or book your service? Do you have a group for them to join? How can they contact you with questions? Inspire the action!

What corrections do you need to make to improve your video content?

If you found this post valuable, we would appreciate it if you shared it with your friends!

Your friend,
Madyson Greene

How to resize your videos for social media

It’s vitally important that you are utilizing the power of video in your online marketing strategy.

Creating video content to share across your social media platforms will help you create strong know, like & trust with your ideal customers or clients.

In this blog post, I want to teach you how you can resize your video content for the various social media platforms you want to post on.

If you haven’t noticed before, video posts look best on your social media profiles when you use the graphic dimensions that are relevant to that specific platform.

I’m going to show you the tool I use to create video graphics & how to set it up for the platform of your choice.


On my Apple laptop, the tool I am about to mention was already pre-installed onto my device. Check your launchpad & applications to find it on yours. If you don’t have an Apple laptop, I am sure you can find something similar available to download that is best for your brand of device.

Step 1: Open KeyNote

Step 2: Choose a theme. I personally go with the “white” option.


Step 3: Click “document” in the top right corner. We need to change the layout dimensions for the platform we are going to be posting on.

Step 4: Find the “slide size” box and drop down to the option “custom slide size.”

Here are the best sizes for various social media platforms…

Instagram: (if your video is less than one minute) 1080×1080

Facebook: (I have always used the same as IG for feed posts) 1080×1080 or 940×788

IGTV: (if your video is over one minute in length) 1080×1920
– If you want your IGTV to show on your IG feed best, you will also have to focus the video itself to the middle of the graphic screen and be pretty precise with your outline text & logo. It usually takes me two or three editing attempts before I get the sizing just right!

Step 5: Take your edited & trimmed up video from your desktop & drag and drop it into the slide. Move it to the center of the design.

Step 6: Click on “format” in the top right corner & “text” at the top center. Add in a relevant video description.

Step 7: Using the text menu bar that should have appeared, change the text font, colors & size to match with your brand the best. (Remember, if you are making this for IGTV, it could take several attempts to get the sizing just right for your feed preview!)

Step 8: Go to “file” & “export to” in the top left hand corner. Click the “movie” option.

Step 9: On the “export your presentation” menu, make sure your settings match up to the photo featured below.

Step 10: Export your video & post online!

I hope this tutorial is super helpful & pushes you to continue creating great content to grow your online brand.

Your friend,
Madyson Greene

How to make your videos more interesting

As online business owners, we should want to continue to improve the content we create & share with the world.

Having both entertaining & educational video content is vitally important to your business’ success in the current media culture.

In this blog post, you’ll find four tips you can begin implementing to make your video content more interesting for your viewers.

1.) Add Intro Film

– This is specific for your YouTube & IGTV type of content that requires editing in advance. You could create a thirty second intro to highlight who you are & what you do and add it to the beginning of your video content during editing. Intro film will build the anticipation, increase your brand awareness & highlight your expertise. Another name this goes by is “B-Roll” & that’s when you take engaging footage from the exact upcoming video your viewer is there to watch and use it as the starting footage.

2.) Use Props

– You want your viewers eyes to be on you & the educational or entertainment value you are providing. People can quickly get distracted or move on to consume somebody else’s content if yours doesn’t give them a strong incentive to stay. Props can be a powerful tool for peaking your viewers curiosity. If you’re teaching something, you could pull out a white or chalkboard, show powerpoint slides or hold up index cards. If you’re entertaining your viewers, you could tell a story from the specific location it happened at or you could hold up props that help to tell the story in a meaningful way. Your hands can even be good props for either style of video! Keep the movement and emphasize your points using strong motions!

3.) Change The Style

– If you are producing consistent video content & are still seeing a decline in views, it could be because your audience is looking for a strong change! If you usually produce LIVE videos, change it up and film content in advance and then upload it to your platform of choice. If you usually produce YouTube videos, go LIVE on Facebook instead. If you traditionally use your laptop for LIVE streams, try using a mobile style! Film IGTV vertical content on your phone. Start showing short previews of longer YouTube content as an incentive for them to go and watch it on your channel. Are you usually sitting in your videos? Stand up & walk around! Do you tend to be inside while filming? Try creating your content outside!

4.) Create Client/Customer Content

– You need to ask yourself if the educational or entertaining content you are producing is going to be best for your ideal customer or client. Sometimes we make the mistake of creating the video content we want, when it needs to be about the people who are in your community & what they are coming to you for. You are here to be of best service to them! You might not be getting people to watch your videos because it’s not what they need right now. This is why niching down is talked about as a great asset to building your brand because when you have created a brand avatar & people who fit that description start following & engaging with you, you can create content specific for them and know that it’s helpful & fun and that they love who you are & what you do.

What do you think is missing from your video content?

I hope this post inspires you to make the small but impactful adjustments to your video content!

Your friend,
Madyson Greene

5 myths about video you need to stop believing

Are you stopping yourself from hitting record on your video camera because of any of these following myths?

Using video in your marketing strategy is a highly effective way to build know, like & trust with your audience.

In this blog post, we want to help you eliminate your excuses and push you to film a video for your business.

5 Myths About Video You Need To Stop Believing…



Myth 1: I have to buy expensive equipment.

– Bigger and better camera, audio & lighting equipment is a luxury, not a necessity. You’re thinking too far into the future of your business! We need to focus on the here & now. If you have a smartphone, a laptop that connects to the internet & a few windows in your house – that’s exactly what you need to get started! There’s nothing wrong with ring lights, lapel mics or excellent quality cameras. There is a problem with wanting to be an elite professional before you’ve taken the first initial steps as a beginner. Start where you are, with what you have & then make the investment into bigger and better equipment once you have proved you’re serious.

Myth 2: I have to have a pretty office.

– You need a room with four walls and a window or two at best. People are watching your content for the education or entertainment value you are providing to them. Not because your office is pink or blue or has posters on the walls or plants at the door! You can change up locations, camera angles or props to keep your video content fresh & engaging, but you definitely don’t need a perfectly put together room. Just move the laundry off the bed, plop yourself in front of the camera and start talking to your people.

Myth 3: I have to get dressed up.

– You have to be you! Video is a way for you to best connect with ideal customers or clients. You wouldn’t want the people who follow you online to feel like they met a complete stranger if they met you offline! You wear what you are most comfortable in. If it’s a video to promote a product or service, maybe wear favorite office outfit. If you are going LIVE to chat about a funny story that happened at the store and you’re still in your gym clothes, trust me, your audience wants to see that side of you too!

Myth 4: I have to film video content everyday.

– If you are a beginner to filming video, I would set a goal to make two videos a week. Perhaps at the start and end of every work week, Monday and Friday. You can increase the amount of times you film content or go LIVE after you have been successful with that routine. If you start to want to publish more consistent video content, you can batch film a few videos at once and save them to post later that week or month. You don’t have to film everyday, but create a strategy for how you are going to create videos in advance.

Myth 5: I have to have a large following.

– Quite the opposite! I would say you start creating video content so that you can grow a bigger following! Let people get to know, like & trust you. Share your knowledge & experience with the world. The more value you put out, the more value you’ll get back. (Seriously, it’s the law of reciprocity) You don’t need 10,000 followers. You need to serve the 100 you have well.

What myth has been holding you back from using video in your marketing strategy?

Your friend,
Madyson Greene

How to set up your video description box on YouTube

Do you get tired of typing out your video description with every upload?

Do you find it flat out annoying to copy & paste your social media links whenever you upload?

In this blog post, I’m going to show you a much simpler process that you only have to do once. If you do this, your video description box will be set up for success for your future video uploads.


Step One: Click on YouTube Creator Studio from the menu that will appear after clicking on your profile photo.

Step Two: Now at the creator studio, click on the settings from the left menu tab.


Step Three: From the settings menu that will appear, click on upload defaults.

Step Four: In the upload defaults tab, you’ll find the description box. The description is simply the information that appears underneath an uploaded YouTube Video.


Step Five: Your description will currently be blank. You have a max of 5,000 characters to use to fill in the relevant information you want available to the people who watch your video content. Think website info, social media links, email address, phone number, links to product sales, freebie pages or event information. Click save.

Step Six: Now, when you go to upload your next YouTube video, the information you just wrote & saved in the upload defaults will automatically appear in the description box of your video! I have over 11 pieces of information or links that I want to have in my description. Can you imagine having to write that out every time I upload? This saves so much time!


Is this going to make your entrepreneur workload simpler when it comes to video content?

I hope this was helpful! Do you like step by step tutorials? Let me know in the comments below!

Your friend,
Madyson Greene

How to add a branding watermark to YouTube Videos

In the bottom right corner of a YouTube Video, some creators have added a branding watermark.

By adding this feature, you can increase the notability of your brand & increase your channel subscribers.

In this blog post, I will walk you through a visual tutorial on how you can create yours.

Let’s get started.

Step 1: Login to your CANVA account & create a custom dimension design of 400 x 400.

Step 2: Design your graphic to be consistent with your branding & desired CTA.

Step 3: Save & download your design 

Step 4: Click your profile photo in the top right corner of your YouTube Channel homepage. Click on YouTube Studio from the dropdown menu.

Step 5: When on the next page, click on settings in the bottom left corner of the menu.

Step 6: At the next page, click on channel on the right hand side & then the branding tab at the top.

Step 7: Now on the branding page, click on choose image & upload the design you made earlier. Then click save.

Step 8: When you view one of your YouTube videos, your new branded watermark should appear in the left hand corner if you chose the option of “entire video.”

Was this post helpful? Let me know in the comments below!

If you would like, leave your YouTube Channel link along with your comment so we can see your branded watermark!

Your friend,
Madyson Greene

How you can repurpose your video content

Repurposing your already created & published video content is a smart business decision.

There’s a high chance that not everyone in your community saw the content you posted on one platform & not everyone in your audience religiously follows you across all your platforms, so if you don’t diversify your content, it’s not going to get it’s best reach.

In this blog post, you’ll learn clever ways how you can repurpose your video content.

1.) Turn your YouTube Video into a Facebook Series

– If you have a tutorial video uploaded on your YouTube Channel, something like “5 steps to saving money,” you can clip each step down into five individual videos. Then share the new mini videos on your Facebook Business Page. Not everyone in your audience might want to watch a full YouTube video, but they might look forward to a shortened version that is straight to the content each day.

2.) Take a quote from your video & design a graphic

– What valuable statement, statistic or quote did you share in your YouTube video or LIVE stream? Take one that packs a punch & design an image mockup to share on your Instagram. You can even make a tweet with the same words too!

3.) Upload your LIVE Stream to your YouTube Channel

– LIVE streams on Facebook can be downloaded to your computer. I would encourage you to take that content and upload it as a full YouTube video on your channel.

4.) Strip the audio for your podcast

– You could take the audio from your recent video & use it as a podcast episode! If you aren’t a fan of the scripting of your video for the podcast, you can at least take the same topic & record the same material you discussed in the video.

5.) Create a blog post with reference to the video version

– You could either write the full video script out as a blog post on your site or bullet point the video highlights & embed a link to the video on your YouTube Channel for the readers to go & watch for further insight.

6.) Send it as content to your email list

– Using the same topic as the video, send out the information in an email format. You could link to the video if you want to increase your views or you can keep it written content.

Are you going to start diversifying your video content across platforms?

Your friend,
Madyson Greene

5 ways you can improve your video content

Do you want to use the power of video to grow your business?

What a GREAT IDEA!

Video is a valuable asset for getting ideal customers & clients to know, like & trust you.

In this blog post, you’ll find five helpful tips you can implement to improve your video content.


1.) Look at the camera

– This is not the time to be concerned with external distractions! Your focus needs to be on the content you are creating. Imagine your ideal customer or client is standing in front of you. This is the two of you having a conversation about your chosen topic. Don’t be looking down at your shoes! Make eye contact & share your magic.


2.) Use the light

– It’s true, people like to look at pretty things! You will increase video views if the quality of your content is clear, bright, happy & inviting! If your setup looks like a dark dungeon, who do you think will stay & be inspired or educated from that kind of classroom? Find a space where the natural light is coming in through the window. You want to be facing that natural light, looking into the camera lens. Turn on the light in the room that you’re filming in. You could also invest in a ring light.

 

3.) Check your audio

– Turn your volume up & most importantly, speak with clarity & confidence! Do not downplay your knowledge, whisper your opinions or talk with your head tucked like a sad puppy. People need to hear what you have to say! Depending on your style of video, it might be a good idea to invest in a lapel mic. These are small microphones & clip onto your clothing & allow you to record your content hands free. If you will be close enough to your camera, it may not be necessary, but if it’s a distance shot it could be beneficial.

 

4.) Speak on your expertise

– Don’t pretend that you are someone that you aren’t! If you are a fitness coach, you probably don’t need to talk about taxes. If you’re a baker, you probably don’t need to talk about social media. Be confident in who you are & what you do. Speak on topics relevant to your business & the ideal customers or clients you are working to attract.


5.) Hook them in

– This is an area I am working to improve with my video content. With people’s attention span being short & consistent distractions coming up, we have to make an intentional effort to tell our viewers why they should continue watching our content. What is in it for them? Let’s cut the greetings & introductions down & focus more on sharing the subject to inspire or educate our audience.


Go film a video using these five helpful tips!

Your friend,
Madyson Greene