The types of video features on the Instagram platform

Instagram is a powerful platform you can utilize to grow your online business.

There are many valuable features inside of the platform that you can use to create, share and grow.

In this blog post, I want to share with you the various video features that are available for you to use on the app.

Video is the best way to establish your credibility and make a strong connection with your ideal clients/customers.

Here is what the Instagram platform offers for video purposes…


1.) STORIES

– This feature is where you can show temporary content. The video (or even photo) content that you post on your story is visible for 24 hours before it disappears. If you want to keep the content, you can save it to a highlight, which is like a folder on your profile. Each story slide is 15 seconds in length. You can post four video slides at a time.

2.) LIVE STREAM

– This feature is like Facebook LIVE, except it is done in vertical style. (up/down not side to side) You can go live for up to four hours. You can share the content as a replay onto your IGTV channel, so it’ll remain on your profile in an evergreen way just like how your FB lives stay on your feed. Recently, they added the ability to use a design/face filter during your LIVE stream.

3.) IGTV

– This feature is Instagram’s version of YouTube. However, the content is mostly vertical video, though you can upload horizontal content. For most profiles, your IGTV videos have a limit of ten minutes in length. Like mentioned above, you can also share your live stream as a replay to your IGTV channel.

4.) POST/GRAPHIC

– You can post up to a sixty second/one minute video onto your Instagram feed/profile. Film a video and upload it directly or make a sharable video graphic. (tutorial below) Your followers will be able to like, comment, share and save like they would for any photo.

Read more on this feature here.

5.) REELS

– This is the latest video feature on the platform. Reels are thirty second videos. It is Instagram’s version of TikTok! Like IGTV, the reels content has their own tab/section on the app. This is a great video feature to organically reach new ideal clients/customers. You can make a mix of educational or entertaining reels. I do like that on IG reels you can write a lengthy caption unlike on the TikTok platform.

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What questions do you have about the video features on the Instagram platform? Leave us a comment below.

Happy filming & instagramming!

Producing Proud People,
Madyson Greene

How to repurpose your LIVE stream

Would you like to have more content available for your ideal clients/customers to consume?

Would you like to have more content available with less time and energy?

In this blog post, I’ll walk you through the individual steps for repurposing your LIVE stream into other video content.


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Step One: Find your LIVE stream replay via your FB business page and pull it up.


Step Two: Click on the three dot icon in the right corner. Click on download video, the fourth option on the dropdown menu.

Step Three: Another screen might appear next. If so, click on the download button in the bottom right corner.


Step Four: Now, your replay will be downloaded to your computer. Rename the file and save it to your desktop.

Step Five: Now, you can take your downloaded replay video and repurpose it across other social platform, like YouTube. Click on the upload video button in the top right corner of the YouTube homepage.


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If your video is less than ten minutes in length, you can also upload the content to your IGTV channel on Instagram. You could upload the content via desktop but it usually works better if you AirDrop (or Google Drive) the content to your phone and upload it from the mobile IGTV app.

Also, you can use a software like iMovie to strip the audio from your LIVE stream replay to use as a podcast episode. I’ll show you how (on iMovie) in the photos below.

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Step One: Click on the upload button then choose your desired video content from the dropdown menu.


Step Two: This is what should show on your screen. (Also, the upload button for the video is that down pointing arrow, three buttons over from the green circle.)


Step Three: Click on the “Titles” tab and then select drag and drop the “Expand” option into the editor.


Step Four: Now, drag your uploaded video down into the editor. It should fall right under the title you added from the previous step and it’ll probably just be the audio that gets dragged & dropped.


Step Five: Drag the “Title”  (the purple bar) all the way to the right of your screen. You want it to be the length of the green bar.

(PS: If you want to add podcast intro/outro music this is the best time to do that.)

Step 6: Click on file in the top left corner. Then from the dropdown menu, click on share and then click on file.


Step 7: Finally, rename the file and make sure the format says “audio only.” Click on next so that it exports and saves to your desktop.


Now your audio file should be on your desktop and can be uploaded to the podcast platform of your choice!

Happy editing!

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To learn more about repurposing content, read this other blog post.

Producing Proud People,

Madyson Green

Tutorial: how to make a sharable video graphic

Repurposing your content is an effective way to create more in less time.

To learn the specifics of repurposing your online content, read our blog post on the topic here.

In this blog post, I will be sharing the individual steps for making a sharable video graphic.

This is specific for MacBook users and we will be using the Keynote software that should already be on your Apple computer.

A sharable video graphic looks something like this…

It is usually a sneak-peak clip of a longer video you have available elsewhere.

For example, let’s say you went LIVE on your Facebook business page and have downloaded the replay to upload onto your YouTube Channel.

Now you want your ideal clients/customers to go and watch that uploaded video on your YouTube Channel. So, you are going to show a one minute preview of the contents of that video to peak their interest.

This is what the sharable video graphic will do. You can post it on your Instagram feed or Facebook page promoting the new available video on your YouTube Channel.

Keep reading to learn how to create this piece of marketing material for your online brand.

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Step one: Find & open the keynote software on your Mac


Step two: Select the white presentation option on the Keynote homepage

Step 3.1: This is what should appear on your screen.

Step 3.2: Click on the document tab in the top right corner of the screen

Step 4: Under the Slide Size category that is now available, click on the Custom Slide Size button from the dropdown menu.

Step 5: Add in the dimensions 1080×1080 and click okay.

Step 6.1: This is what should appear on your screen.

Step 6.2: Click on the format tab in the top right corner of the screen

Step 7: Click on the text boxes that are in the middle of screen and delete them from the graphic.

Step 8: Take your downloaded video and drop it into the center of your graphic and allow time to load. Organize your video to be center in the graphic.

Step 9: Click on the text tab in the center options menu. Write your desired title in the text box. Use the menu on the right hand side to change the text font, color and size. Add additional text if desired.

Step 10: Drag and drop your logo into the graphic, just like you did for the video. Move it to the bottom of your design.

Step 11: From the top left corner: click on file, export to, movie.

Step 12: Insert relevant information. Next slide & build should be at 0 seconds and the resolution should be at 1080p.

Step 13: Export to your desktop with a relevant title.

Step 14: Let the design render and save.

Step 15: Preview your finished design.


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I hope this was a valuable blog post and that you repurpose your content and make your own sharable video graphic.

Have a question? Leave a comment below.

Producing Proud People,
Madyson Greene

What are Traffic & Nurture Videos?

Have you made the decision to improve your online marketing?

Do you want to use power of video to accomplish that?

Now you might be wondering, what kind of videos do I create & share?

In this blog post, I am going to chat with you about two categories of video content you will want to utilize in your marketing strategy.


Traffic commonly refers to the number of visitors you have coming to your website. Traffic is the eyeballs you have on your content. When you have consistent traffic, you are able to direct that traffic to take specific actions for the benefit of your business.

Nurture refers to care and giving value, love & encouragement to those you care about/in your care.

When it comes to your video content we want to utilize both traffic & nurturing.

Here’s how…

1.) Creating Traffic Videos

– This means video content that has the purpose of creating traffic. (Movement in your business)

Traffic videos are the content that will grow your business and establish credibility with potential clients and/or customers.

Here is a video that would be classified as a traffic focused video…

This is an educational video that helps to build Mel Robbins credibility in her industry. It’s professional.

Watch it here.

2.) Creating Nurturing Videos

– This means video content that has the purpose of showing care.

Nurturing videos are the content that will support your business and create connection with your already existing clients/customers.

Here is a video that would be classified as a nurturing focused video…

This is an entertaining video that helps to build our connection to who Mel Robbins is. It’s personal.

Watch it here.

You’ll want to have consistent content that creates new leads from your education based content or takes care of the leads you already have from your connection based content!

I hope this blog post is valuable and helps you create a life & business you love.

Producing Proud People,
Madyson Greene

3 Video Mistakes You’re Making

Video is “the way to go” to get known, seen & heard online.

If you’re reading this blog post, you probably (hopefully!) want to improve the video content you’re sharing online & stop making mistakes that could be hurting your growth.

There is always room for improvement in business and we are going to take the next best step at identifying and correcting how our video content can be an asset for our brand’s success.

1.) You aren’t being the expert

– How can you possible expect anyone else to take you seriously, if you don’t see yourself as an industry leader first? How do you expect an ideal customer or client to trust you, if you don’t even trust yourself? When you get on video, consider it your time to shine a light to the viewers saying “I am the real deal!” You want to send a message that you value who you are & what you do – then they will see that too!

You’ll want to provide educational, entertaining & consistently engaging content for your ideal person. This’ll require you to show up as an expert for the topics relevant to your industry. For example, if you’re a real estate agent, you need to see yourself as the “go-to” guy or gal for helping families upgrade to a bigger house. If you’re a chiropractor, you need to know that your work is extremely valuable and you can help men who sit at their corporate job all week long find pain relief! Take who you are & what you do seriously, especially if you want people to pay for your value.

2.) You aren’t repurposing your content

– There is enough for you to keep up with already, why make it harder on yourself? You probably don’t have a large team (yet!) who can help you create multiple batches of content for each individual social platform. That’s okay! You can save time, energy & creativity by repurposing the video content you have already filmed & shared.

Here are our best blog posts for you to read on this topic:

https://blog.dropmock.com/can-repurpose-video-content/

How to repurpose your social media content

3.) You aren’t using call-to-actions

– When you are on video, your ideal person has their eyes watching you & their ears listening to what you say. You have their attention! That is valuable for selling your product or service to them. When you have finished providing educational or entertaining value, you need to incentivize engagement.

Meaning, you need to inspire them to take action with you. This is called a call-to-action, we are telling them what to go do next! Don’t just shut off the cameras before you leave them with an idea of what next best step to take!

Do you have a freebie for them to go download? Where can they buy your product or book your service? Do you have a group for them to join? How can they contact you with questions? Inspire the action!

What corrections do you need to make to improve your video content?

If you found this post valuable, we would appreciate it if you shared it with your friends!

Your friend,
Madyson Greene

How to resize your videos for social media

It’s vitally important that you are utilizing the power of video in your online marketing strategy.

Creating video content to share across your social media platforms will help you create strong know, like & trust with your ideal customers or clients.

In this blog post, I want to teach you how you can resize your video content for the various social media platforms you want to post on.

If you haven’t noticed before, video posts look best on your social media profiles when you use the graphic dimensions that are relevant to that specific platform.

I’m going to show you the tool I use to create video graphics & how to set it up for the platform of your choice.


On my Apple laptop, the tool I am about to mention was already pre-installed onto my device. Check your launchpad & applications to find it on yours. If you don’t have an Apple laptop, I am sure you can find something similar available to download that is best for your brand of device.

Step 1: Open KeyNote

Step 2: Choose a theme. I personally go with the “white” option.


Step 3: Click “document” in the top right corner. We need to change the layout dimensions for the platform we are going to be posting on.

Step 4: Find the “slide size” box and drop down to the option “custom slide size.”

Here are the best sizes for various social media platforms…

Instagram: (if your video is less than one minute) 1080×1080

Facebook: (I have always used the same as IG for feed posts) 1080×1080 or 940×788

IGTV: (if your video is over one minute in length) 1080×1920
– If you want your IGTV to show on your IG feed best, you will also have to focus the video itself to the middle of the graphic screen and be pretty precise with your outline text & logo. It usually takes me two or three editing attempts before I get the sizing just right!

Step 5: Take your edited & trimmed up video from your desktop & drag and drop it into the slide. Move it to the center of the design.

Step 6: Click on “format” in the top right corner & “text” at the top center. Add in a relevant video description.

Step 7: Using the text menu bar that should have appeared, change the text font, colors & size to match with your brand the best. (Remember, if you are making this for IGTV, it could take several attempts to get the sizing just right for your feed preview!)

Step 8: Go to “file” & “export to” in the top left hand corner. Click the “movie” option.

Step 9: On the “export your presentation” menu, make sure your settings match up to the photo featured below.

Step 10: Export your video & post online!

I hope this tutorial is super helpful & pushes you to continue creating great content to grow your online brand.

Your friend,
Madyson Greene

How to make your videos more interesting

As online business owners, we should want to continue to improve the content we create & share with the world.

Having both entertaining & educational video content is vitally important to your business’ success in the current media culture.

In this blog post, you’ll find four tips you can begin implementing to make your video content more interesting for your viewers.

1.) Add Intro Film

– This is specific for your YouTube & IGTV type of content that requires editing in advance. You could create a thirty second intro to highlight who you are & what you do and add it to the beginning of your video content during editing. Intro film will build the anticipation, increase your brand awareness & highlight your expertise. Another name this goes by is “B-Roll” & that’s when you take engaging footage from the exact upcoming video your viewer is there to watch and use it as the starting footage.

2.) Use Props

– You want your viewers eyes to be on you & the educational or entertainment value you are providing. People can quickly get distracted or move on to consume somebody else’s content if yours doesn’t give them a strong incentive to stay. Props can be a powerful tool for peaking your viewers curiosity. If you’re teaching something, you could pull out a white or chalkboard, show powerpoint slides or hold up index cards. If you’re entertaining your viewers, you could tell a story from the specific location it happened at or you could hold up props that help to tell the story in a meaningful way. Your hands can even be good props for either style of video! Keep the movement and emphasize your points using strong motions!

3.) Change The Style

– If you are producing consistent video content & are still seeing a decline in views, it could be because your audience is looking for a strong change! If you usually produce LIVE videos, change it up and film content in advance and then upload it to your platform of choice. If you usually produce YouTube videos, go LIVE on Facebook instead. If you traditionally use your laptop for LIVE streams, try using a mobile style! Film IGTV vertical content on your phone. Start showing short previews of longer YouTube content as an incentive for them to go and watch it on your channel. Are you usually sitting in your videos? Stand up & walk around! Do you tend to be inside while filming? Try creating your content outside!

4.) Create Client/Customer Content

– You need to ask yourself if the educational or entertaining content you are producing is going to be best for your ideal customer or client. Sometimes we make the mistake of creating the video content we want, when it needs to be about the people who are in your community & what they are coming to you for. You are here to be of best service to them! You might not be getting people to watch your videos because it’s not what they need right now. This is why niching down is talked about as a great asset to building your brand because when you have created a brand avatar & people who fit that description start following & engaging with you, you can create content specific for them and know that it’s helpful & fun and that they love who you are & what you do.

What do you think is missing from your video content?

I hope this post inspires you to make the small but impactful adjustments to your video content!

Your friend,
Madyson Greene

5 myths about video you need to stop believing

Are you stopping yourself from hitting record on your video camera because of any of these following myths?

Using video in your marketing strategy is a highly effective way to build know, like & trust with your audience.

In this blog post, we want to help you eliminate your excuses and push you to film a video for your business.

5 Myths About Video You Need To Stop Believing…



Myth 1: I have to buy expensive equipment.

– Bigger and better camera, audio & lighting equipment is a luxury, not a necessity. You’re thinking too far into the future of your business! We need to focus on the here & now. If you have a smartphone, a laptop that connects to the internet & a few windows in your house – that’s exactly what you need to get started! There’s nothing wrong with ring lights, lapel mics or excellent quality cameras. There is a problem with wanting to be an elite professional before you’ve taken the first initial steps as a beginner. Start where you are, with what you have & then make the investment into bigger and better equipment once you have proved you’re serious.

Myth 2: I have to have a pretty office.

– You need a room with four walls and a window or two at best. People are watching your content for the education or entertainment value you are providing to them. Not because your office is pink or blue or has posters on the walls or plants at the door! You can change up locations, camera angles or props to keep your video content fresh & engaging, but you definitely don’t need a perfectly put together room. Just move the laundry off the bed, plop yourself in front of the camera and start talking to your people.

Myth 3: I have to get dressed up.

– You have to be you! Video is a way for you to best connect with ideal customers or clients. You wouldn’t want the people who follow you online to feel like they met a complete stranger if they met you offline! You wear what you are most comfortable in. If it’s a video to promote a product or service, maybe wear favorite office outfit. If you are going LIVE to chat about a funny story that happened at the store and you’re still in your gym clothes, trust me, your audience wants to see that side of you too!

Myth 4: I have to film video content everyday.

– If you are a beginner to filming video, I would set a goal to make two videos a week. Perhaps at the start and end of every work week, Monday and Friday. You can increase the amount of times you film content or go LIVE after you have been successful with that routine. If you start to want to publish more consistent video content, you can batch film a few videos at once and save them to post later that week or month. You don’t have to film everyday, but create a strategy for how you are going to create videos in advance.

Myth 5: I have to have a large following.

– Quite the opposite! I would say you start creating video content so that you can grow a bigger following! Let people get to know, like & trust you. Share your knowledge & experience with the world. The more value you put out, the more value you’ll get back. (Seriously, it’s the law of reciprocity) You don’t need 10,000 followers. You need to serve the 100 you have well.

What myth has been holding you back from using video in your marketing strategy?

Your friend,
Madyson Greene

How to set up your video description box on YouTube

Do you get tired of typing out your video description with every upload?

Do you find it flat out annoying to copy & paste your social media links whenever you upload?

In this blog post, I’m going to show you a much simpler process that you only have to do once. If you do this, your video description box will be set up for success for your future video uploads.


Step One: Click on YouTube Creator Studio from the menu that will appear after clicking on your profile photo.

Step Two: Now at the creator studio, click on the settings from the left menu tab.


Step Three: From the settings menu that will appear, click on upload defaults.

Step Four: In the upload defaults tab, you’ll find the description box. The description is simply the information that appears underneath an uploaded YouTube Video.


Step Five: Your description will currently be blank. You have a max of 5,000 characters to use to fill in the relevant information you want available to the people who watch your video content. Think website info, social media links, email address, phone number, links to product sales, freebie pages or event information. Click save.

Step Six: Now, when you go to upload your next YouTube video, the information you just wrote & saved in the upload defaults will automatically appear in the description box of your video! I have over 11 pieces of information or links that I want to have in my description. Can you imagine having to write that out every time I upload? This saves so much time!


Is this going to make your entrepreneur workload simpler when it comes to video content?

I hope this was helpful! Do you like step by step tutorials? Let me know in the comments below!

Your friend,
Madyson Greene

How to add a branding watermark to YouTube Videos

In the bottom right corner of a YouTube Video, some creators have added a branding watermark.

By adding this feature, you can increase the notability of your brand & increase your channel subscribers.

In this blog post, I will walk you through a visual tutorial on how you can create yours.

Let’s get started.

Step 1: Login to your CANVA account & create a custom dimension design of 400 x 400.

Step 2: Design your graphic to be consistent with your branding & desired CTA.

Step 3: Save & download your design 

Step 4: Click your profile photo in the top right corner of your YouTube Channel homepage. Click on YouTube Studio from the dropdown menu.

Step 5: When on the next page, click on settings in the bottom left corner of the menu.

Step 6: At the next page, click on channel on the right hand side & then the branding tab at the top.

Step 7: Now on the branding page, click on choose image & upload the design you made earlier. Then click save.

Step 8: When you view one of your YouTube videos, your new branded watermark should appear in the left hand corner if you chose the option of “entire video.”

Was this post helpful? Let me know in the comments below!

If you would like, leave your YouTube Channel link along with your comment so we can see your branded watermark!

Your friend,
Madyson Greene