A confident audience is a buying audience.
People buy from people they know, like & trust.
The more confidence your ideal customer or client has in who you are & what you do, the more trust they will have in your product or service and the more willing they will be to exchange their hard earned money for your offer.
In this blog post, I will be sharing three helpful ways you can increase your confidence as a business owner which will directly affect how you show up & sell to your audience.
When you’re confident in what you sell, your ideal customer or client will feel confident in their purchase!
1.) Be clear
– You might not be selling your product or service consistently because you don’t know who you want to sell your offer to consistently. It would help your marketing efforts if you are pretty clear on who you are in business to serve. Unfortunately, you can’t be everything to everyone! (Amazon is the exception, haha) It would help if you narrow down the specifics of who you are, what you do & who you help. This can be adjusted & reviewed as needed, but creating clarity can mean the difference between making or breaking your income & impact goals. Better clarity will increase your confidence!
2.) Be consistent
– You have to consistently pitch your offers to the people in your audience. The more consistent you are, the more confident you’ll be! You don’t start selling once you are confident, you sell to create the confidence. Consistency is key to sustainable success. If you show up for your community, they will show up for you. The more consistent you are, shows how reliable you are. It shows that you take your business seriously & you run it accordingly. Start by setting a goal to pitch an offer of yours twice a week on Tuesday & Thursday. You can do it from a LIVE stream, a post caption, IG story videos, whatever floats your boat that day! Highlight the features & benefits of what you are selling with confidence.
3.) Practice what you preach
– There’s no need for feeling like a fraud if you are actively using your products in your own life or implementing the same things you teach to others. If you don’t feel secure selling your product, ask yourself if you have been using it yourself & would actually recommend it to others. If you genuinely don’t love a product, you shouldn’t be trying to make a profit from it. If you don’t love the services you offer, ask yourself if you even walk the walk with what you’re going to be encouraging others to implement. When you live it, you’ll inspire others to be it!
Where are you at with your confidence as a business owner?
Do you think it is affecting your ability to sell well?
Producing Proud People,