How to post a video on IGTV

IGTV is Instagram’s version of YouTube.

Specifically created with vertical video in mind, you are still able to upload horizontal video content as well.

Recently announced in the ability for content creators to make money on IGTV from ad’s, similar to YouTube.

Now would be a good time for you to begin publishing consistent video content to the platform & in this blog post, I am going to show you the exact steps to take to get your first piece of content uploaded.

Step 1: Make sure you have the IGTV app downloaded


Step 2: Click on the IGTV app. You will be took to a homepage.


Step 3: This is what the IGTV explore page looks like.


Step 4: This is what your IGTV profile looks like.


Step 5: This is what the three lines in the top right hand corner of your homepage looks like.


Step 6: Going back to your IGTV profile, click on the camera in the top left corner.


Step 7: Your camera will open & you will see your pretty face. You can choose to record a video directly from IGTV or you can click on your camera roll in the bottom left corner to upload content you have already filmed.


Step 8: Your camera roll will open & the videos that are “qualified” to go on IGTV will be available for selection. Choose the video you want to publish.


Step 9: Once the video is selected, click on the arrow in the bottom right corner.


Step 10: Choose or upload a cover for the selected video. Remember, the cover is what people will see & decide if they want to watch the content or not. I recommend using CANVA & designing a thumbnail.


Step 11: Once you’ve decided on a thumbnail, choose it from your camera roll.


Step 12: The next page will have you add in your video details, including a title & description. You can add it to a special series you’re doing to keep them organized if desired.


Step 13: Would highly recommend making sure you have selected “post a preview” that way your IGTV video shows up on your Instagram feed. This will improve your views! Adjust the crop of your thumbnail with the “edit profile cover” tab. Click post in the top right hand corner when finished.


Step 14: Your IGTV video will begin uploading & it might take longer depending on the length of your video. Remember, most of us have a ten minute max limit for our IGTV videos!


Step 15: Your video is published & visible on your IGTV & your Instagram feed.


Add hashtags to the comment section of your IGTV video


Step 16: Watch your own video & give yourself some darn credit for being so awesome!


Your friend,

Madyson Greene