How to repurpose your social media content

Are you struggling when it comes to sharing your content with the world?

Do you get overwhelmed with all the platforms there are to post on?

Are you lost with where & what to share?

Not to worry! In this DropMock Blog Post, I am going to share with you my best advice for repurposing content for social media.

First off, what you have to know about the people who have content coming out left & right, 24-7 – like Gary Vee or Mel Robbins is they have a team. It would be close to impossible for them to produce on such a high level on their own.

For many of us, we are solopreneurs. Meaning, it’s just us. We have a small team. For that reason, we have to be intentional about how we create & share online content so that we can deliver value across multiple platforms without burning out or wasting time, energy or money.

As a business owner myself, I’ve been strategizing and testing how I can do this for myself. I’ve found a way that works super well for me and I’m going to walk you through the step-by-step process below.

Step 1: Write a Blog Post

– Head over to your blog and write about a specific topic. This article is going to be your “script” heading into step number two.

Step 2: Go LIVE on Facebook & Instagram

– Use the blog post you recently wrote as your topic. Take the keypoints from the blog post & talk about them intentionally & professionally on a live stream! I would also encourage you to practice before you go live too, because this live stream is not for fun, it’s for business. We’re going to be sharing it across multiple platforms, including YouTube, so you want it to be great quality!

Step 3: Download the Video Content off of Facebook

– Make sure you use your own Facebook account/profile when you go live on your business page. Only the person who went live is able to download it straight off of Facebook. (At least the easy way!) Take the downloaded video & upload it into your preferred video editor. This isn’t 100% necessary, but if you wanted to take something out, add special text, intro or outro’s – this is the time to do it.

Step 4: Share the Video Content to YouTube & IGTV

– After your editing is finished, head over to Canva & design a video thumbnail for YouTube (1280×720) & IGTV. (1080×1680) From there, upload the video to both platforms. I recently discovered that you CAN upload horizontal video to IGTV (as you may remember from this blog post, it’s made for vertical video content) and it surprisingly looks good! It won’t take up the viewers entire screen and the area surrounding the video won’t be filled, but I still have great views & watch time. It doesn’t seem to be a bother so don’t allow it to stop you!

Step 5: Create a Promo Video/Text Post

– You have two choices. You can upload a photo just like any other post on Facebook & Instagram and caption it with content that is relevant to the blog post/uploaded videos. Your call to action could be “click the link in my bio to read the blog post for yourself!” or “find out more on my YouTube Channel’s latest video.” Your other choice does require more steps, but it’s super awesome. What you’ll do is use a video editor and take less than a 60 second video clip from your live stream. Add music to the backround, use the KeyNote feature/app to design a backround and share that inspiring piece of video content as a post on social.

Step 6: Share the Blog Post to Facebook, Pinterest, LinkedIn & Instagram Stories.

– Take your blog post & share it with the world! Make sure your audience sees that you wrote something new. Share it to your Facebook business page, upload a new pin & create a thumbnail for it on Pinterest, share it on LinkedIn & make sure to add it to your Instagram Stories with a link in your profile.

Step 7: Tweet about your new video or blog post.

– I’m new to twitter, but it’s another great place to share your thoughts. I go to Canva & design a twitter post card that includes the new blog post announcement & title. It makes it look better when you post the link in your tweet!

Step 8: Download the audio file from your LIVE video & upload it as a podcast.

– I’m still in the consideration part of adding this to my content routine or not. If I were to add this step, I would want to make sure I don’t say “live,” “recorded” or reply to anybody’s questions/comments during the live stream filming because it would affect the podcast audio. We want to give the appearance that we are everywhere all the time with our content, the audience doesn’t need to know that it’s “reused!”

Step 9: Send an email to your list about your new content.
– Talk to your email friends! Let them know what’s happening. This message will head straight to their inbox – right to the source! Share all the links with them while giving them a great message.

Step 10: Celebrate all that you accomplished and then repeat over and over again!

Now, not all of these steps need to be done in one day! I break it up throughout the work week so that I have new content coming out across platforms every day. For example, I write the blog post on Mondays, go LIVE & upload the videos on Tuesday’s, (ex…). Find a schedule that works best for you!

I hope this blog post is super helpful and that the advice helps you create a brand or business that you absolutely love!

Your friend,
Madyson Greene