Do you want to improve your social media presence & content?
If so, there are specific actions you should focus your attention on doing consistently and then there are specific actions you should avoid doing if you want to see the best results.
In this blog post, I’ve listed three actions you should STOP making the mistake of doing for the sake of your brand’s potential success.
1.) STOP avoiding video
– Video is one of your best assets for getting known, seen & heard online! There are many ways to incorporate video into your marketing plan, for example…Live Streaming, YouTube, IGTV, TikTok/Reels, IG/FB Stories! You have many different options to utilize!
Video content allows you to build both credibility & connection with your ideal person. You get to position yourself as the expert on a specific set of topics, but while you’re educating your people – they are also getting to know you personally.
You can get on video to talk about what you do, but they will also get to see who you are.
2.) STOP never posting
– You must get on a consistent content schedule. The reason you aren’t is because you are still treating your brand as a hobby instead of a business. You need to start getting serious about who you are & what you do. (This will also require some mindset work.) When people are following you online, it means they want to hear from you. There are many more Real Estate Agents or Chiropractors they could or may be following online. You need to stand out from the other options and opportunities! They chose to follow YOU for all things Real Estate or Spinal Related!
Personally, I prefer not to buy from or work with a business that is seriously outdated on their social media presence. I lose trust in who they are & what they do because they can’t even stay in consistent content with their people! Think about it, your social media content is how you get connected with new leads & stay in contact with your current ones. It’s not good to only be posting on your Facebook Business Page once a month. You need to make the decision to post once a week and get better from there.
3.) STOP not implementing
– It’s important that you are a life long learner and are genuinely teachable, but the problem occurs when you don’t take what you know and actually apply it to your life or business. Even from reading this blog post, the question becomes – will you actually create a plan to stop making these social media mistakes? Is it going to be head knowledge or practical experience?
For example, I need to stop making the mistake of not implementing what I know about Facebook Ads & Freebie Funnels. I need to get consistent at implementing the head knowledge I have on these topics. I’m sure you can think of a topic that you have taken a class on, bought a course for, paid a coach to train you on (ex…) and it’s all still in your head and not applied in a tangible way in your life or business. Not practically implementing the information we know is a mistake we need to stop making.
Are you going to stop making these three social media mistakes?
What is your first step going to be to improve these areas?
Let me know in the comments below. If you found this post valuable, feel free to share it on Facebook!