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Web Design Trends for 2016

DropMock : Website Design Trends

Here we are, fast approaching the end of the first half of the year. The UK’s referendum’s of EU membership has happened and the nation have voted. But whether you’re in the remain or leave camp, we’re not here to discuss the outcome of the referendum, or how it’s likely to affect our future. We’re here to look at how websites are changing and how web design trends will change as 2016 progresses.

One thing is for sure, website design is a constantly evolving and dynamic thing. Web designers are always looking for ways to improve the look, the usability and the functionality of websites through the use of new and emerging technologies. Who can remember the loud, flashing sites of yesteryear or the basic pages filled with text of the early websites? Website design has changed, with technology being one of the key drivers in helping it to move forward.

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So which web design trends are heading up the list?

We’re already seeing several new web design trends, with the majority of web designers looking to follow best practices for both UX, and for mobile platforms. User experience is probably the number one focus of designers, so it’s more important than ever to create content that’s not just responsive and accessible, but that’s really simple to use. The aim is to enhance the user satisfaction, and to streamline and perfect the user experience.

So how do we do this?

Create compelling hero images

One of the main ways to capture the attention of your users is with a striking image. Combine a cleverly constructed HD image with a compelling call to action and you have a memorable and convincing way to increase conversions. Let’s face it, we’re all visual creatures. Vision is our strongest human sense, so putting an HD hero image on your website is one of the best ways to grab attention.

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While adding HD images may have proved problematic in the past, advances in bandwidth and data compression mean that load times won’t be affected, while you get your message across.

Oh, and if you’re wondering what a hero image is? It’s a large banner image which is displayed on your web page, usually to the front and centre of your page. It’s usually the first visual encountered by your visitors and, as such, aims to present an overview of your site’s most important and relevant content.

More imagery, less text

Images are taking over as providers of instant information. Therefore the inclusion of more and better quality images is one of the key web design trends of the moment. This means that we’re likely to see far more image-rich content on the homepage, with more text-rich content on the sub-pages. Apps and platforms that enable you to create professional looking but personalized images will come into their own here; especially if you’re not an expert in graphic design.

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Material design

There’s no longer a need to be limited to flat designs for your website. One of the latest web design trends, is to make use of Google’s Material design. This allows you to include built-in animations and graphical elements with the big advantage of looking the same across all platforms.

Of course, flat design will continue to remain popular, particularly as it scales well and is easy to read on mobile devices.

However the challenge for web designers and design agencies is to find designs that incorporate a balance of the two, in order to create modern looking, responsive and functional websites.

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Typography

Have you noticed how important typography is becoming? This year, one of the most important web design trends is the many examples of improved typography which not only stands out more, but which is becoming more colorful. In particular serifs and hand-writing fonts are becoming increasingly popular. One of the main reasons for this is that serifs improve legibility, while handwriting fonts are seen to be far more personal.

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Mobile UX

This year it’s all about increasing the user experience and that’s why designers are working to improve navigation, forms, images and mobile-specific features. Their aim is reduce the time it takes for a page to load, together with server load, to give a better user experience when you access the internet via a mobile device.

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Mobile layouts

We’re also finding that mobile layouts are continuing to adopt more minimalist themes in order to keep content visible on the mobile screen. Developers are also working on developing slideshows, images, buttons and menus that will not only look good on the small screen but which load much more quickly.

Tiles replaced by cards

While the popularity of Pinterest has helped to make tile-based web designs popular, more and more websites are now incorporating cards. These not only add functionality and interactivity, but the place the main focus on imagery, and offer a simple and straightforward way to view the site’s content.

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Less focus on ads and more focus on great content

The days of being inundated with ad after ad when you land on a homepage are in decline. New web designs are more image based, so expect a much more striking landing page, with good visuals, less text and much more visual appeal.

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As you can see from these website design trends, images and graphics are going to be a key part of website design, so it makes sense to find ways to incorporate professional looking images into your site. If you’d like to find out more about how DropMock can help you to create stunning images, get in touch with us now.

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Focusing for Success in Business

DropMock : Focusing for Success in Business

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If there’s one major thing that I’ve learned while creating DropMock, it’s that if you want to achieve success in business, you have to FOCUS.

Focusing 100% on a product, strategy or achievement is the BEST way to achieve the success you desire. However, it can also be the hardest thing to do. To help you to achieve this focus, I’ve put together my top 5 reasons for why having a single focus can be so hard, and how you can go about achieving this focus.

 

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  1. When it gets tough, you can’t give up

When it gets tough (and there’s no doubt that it will), you can’t simply throw in the towel and admit defeat. From my experience, if you’re going to commit to being successful in one particular thing (and I mean fully commit), then at some point it is going to go horribly wrong.

At the point where it does go wrong, if you’re not 100% committed to seeing the idea through and achieving success, you’ll more than likely give up, lick your wounds and move onto the next big idea or project. You may even decide to put your hand in your pocket, buy something else and hope to achieve success with that.

DO YOU REALLY WANT TO KEEP DOING THAT?

This is one of the hardest lessons you have to master if you want success in business. You need to commit and tell yourself that no matter what, you’re going to stay the distance. NO MATTER WHAT!

 

Tip:

Make a list of the reasons why you want to accomplish a particular goal. Maybe even put a picture of your goal next to your workstation, and every time you reach the point of capitulation, take a short break and then come back and focus on the reason WHY you are doing what you’re doing.

 

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  1. You need to set out a plan of exactly what you want and how you will achieve it

I want to be rich …..

I want to be successful ….

I want a bigger house ….

I want to provide a better way of life for my family ……

Ok, these are all admirable and amazing goals, BUT … how are you going to achieve them?

Have you ever actually sat down and taken the time to plan out exactly how you will achieve your goal?

Let me tell you now, NOBODY is going to do it for you.

Without a clear plan for achieving your goals, how will you know if you’re making progress? If you don’t have a plan, how do you know if you’re heading in the right direction? If you don’t have a plan, how do you know that you’ve actually achieved what you set out to do?

If you’re really serious about achieving your goal, you MUST make a plan.

There’s no time like the present, so turn off all the distractions, block out all the noise and start planning your future. It doesn’t have to be pretty – there’s no need to use fancy computer programs or apps if you don’t want to, simply grab a pen and paper and start writing.

 

Tip:

Having a goal or dream is the easy part – we all have them. But the people who have achieved their goals have done so by having a plan. Knowing HOW to get what you want, is the part of the puzzle that most people miss out – and that’s why they fail to achieve their goal.

 

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  1. So now you have a plan – what comes next?

There’s a great saying that’s been assigned to former United States President, Harry S. Truman “Imperfect action is better than perfect inaction” – and it’s true! However the real lesson here is that NOBODY is perfect at anything when they first try it.

The only way you’re going to get better and take your first step to achieving your goal is to actually start. Don’t let fear get in your way and stop you from achieving the success in business you desire.

Whether you’re going to launch your own product, set up your own business, or master SEO, you need to take those first steps and actually start doing the things that will make this happen.

You can read all the books in the world, watch 1,000 video tutorials, or pay for high-end coaching but unless you implement what you have learned – all you’re doing is wasting your time and your money.

 

Tip:

I’m going to tell you who is the BEST coach on the planet.

Now listen carefully because it’s probably the last person you expect.

The best coach on the planet is …..

YOU!

Think about it … you teach yourself new things every single day. You’ve been teaching yourself how to do things since the day you were born. There is no substitute in the world for EXPERIENCE.

To gain experience you simply have to start and eventually, over time, what was initially a difficult task will soon become second nature. After all, you weren’t born being able to walk and talk were you?

 

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  1. You need to take accountability for your actions

People aren’t born with a sense of personal accountability. It’s something that we learn as we go through life. Of course, some of us are better at it than others, BUT if you want to succeed in turning your goals and dreams into reality, you have to take accountability for your actions.

How do you do this?

You MUST take ownership of what happens as a result of the choices and actions that you take. Stop blaming others or making excuses when something goes wrong. When something goes wrong, simply accept that it has, and then find ways to make it right, and to stop it from happening again.

And put an end to procrastination. We’re all guilty of it. Procrastination is the easiest way to avoid responsibility.  But this “why do today what I can put off until tomorrow?” attitude is totally the wrong kind of attitude to have, if you want to achieve success in business.

 

Tip:

Ensure that any task you start has a clearly defined completion time attached to it. Time management is key.  To help me to do this I use Asana https://asana.com/ and assign a ‘time stamp’ to all tasks for myself and my team, which must be adhered to.

You’ll be able to manage your time better if you get into the habit of keeping to a strict schedule. Make your targets achievable, but don’t give yourself weeks to do something if it can be done in a few days. Stay focused on your goal.

 

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  1. Be aware that success won’t happen overnight

We’ve all heard stories where success seems to have come overnight.  Let me tell you that behind every success story, there is a lot of hard work. But more than that … not only is it going to be hard work, it’s not going to happen overnight.

Are you mentally prepared for that? Ask yourself the following questions.

  • Are you prepared to work consistently on one goal or project. Are you willing to forego your daily fix of brand new shiny objects or constant input from social media, or whatever else it is that distracts you away from your goal?
  • Are you prepared to put in hours of work, with very little or even no reward at all, while you build your business and work towards your goal?
  • Are you ready to make sacrifices to achieve your goals?

As with anything in life, there are NO guarantees. However, if you answered YES to all of the above questions, and you’re willing, no determined, to stick to your chosen path and succeed no matter what, then you’re already way ahead of 95% of the population.

 

And that is the secret to success in business.

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MyCatalogue – DropMock’s new added feature

DropMock : New MyCatalogue Feature

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MyCatalogue is an added feature in DropMock wherein users can showcase their mocked up images to their customers, would be customers and also to friends and relatives.  The idea is somewhat similar to a printed catalogue that you provide to your customers and they would picked the photos they want. This can be used as well for building an image portfolio or just simply showcasing your photos for personal consumption. Having MyCatalogue can also help you organize your photos that is comparable to an image organizer.

 

What’s good about this new feature is that there is no link whatsoever to DropMock and definitely without any watermark. The URL that will be used will be your own URL so you can claim 100% that the images are entirely your own.

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The new feature is very easy to use, in fact it can be done in less than a minute. Simply go to your MyDrive, pick the photos you want, click the eye icon, copy the embed code and then paste on to your WordPress site.

 

This by the way is exclusive to the EMC or Designers Club members only.
Photo courtesy of Cameron Wood of the Narrative Lens.
To view the complete catalogue, please click here:

http://thenarrativelens.photoshelter.com/gallery/Drop-Mock/G00008wKAClrGiNE

 

perfect instagram marketing tool

Perfect Instagram Marketing Tool – Dropmock

DropMock: The Perfect Instagram Marketing Tool

Wouldn’t it be great if you could simply wave a magic wand to get your brand and products in front of more people? And wouldn’t it be great if this exposure could help you to grow a strong following of customers who really relate to your brand? If you’re looking for magic of this kind, then you need to get on board with Instagram. Here is how you can use DropMock as the perfect Instagram marketing tool.

Instagram has overtaken Twitter as the social media of choice and, with over 300 million monthly users, you’re missing a trick if you haven’t got an Instagram presence. In fact, there’s an increasing number of brands actively seeking out unique ways in which to interact with the Instagram community, and to find the people who are the best fit for their particular ethos.

However, it’s not just about the number of people who use Instagram, it’s about the type of people. And, the good news for you is that, according to a recent study by Iconosquare, 70% of Instagram uses are shoppers! Furthermore, 62% of Instagram users follow a brand just because they like what they see. So by posting the right kind of images, you’re going to get your brand and your marketing message in front of receptive people, without any need for hard sell sales pitches.

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Get your message across with a picture

We all know the saying ‘A picture is worth a thousand words’ but, in the case of Instagram, this really is true and, certainly, business analysts believe that it’s this emphasis on images that have led to its growing popularity and success. Therefore it really makes sense to think long and hard about the perfect Instagram marketing tool that can produce quality images that you post. It’s time to get creative so that your images speak to your potential customers without crossing the barrier into the world of hard sell.

Promote your products and brand with creative, professional images

There’s no doubt about it – photographs are a powerful medium, but you should always remember that you don’t simply want to turn your Instagram account into an online catalogue or sales pitch. That’s a sure fire way to lose followers. The secret is to share images that are unique, that grab attention, and that represent the personality of your brand. In this way, your images will help you to establish a relationship with your followers, and put your brand in their mind when they’re ready to shop.

Some tips for creating Instagram worthy images

To make sure that your images stand out:

  • Avoid awkward cropping or blurred images
  • Bear in mind that Instagram’s format is for square images within a 612 x 612 frame
  • Always use high quality images

DropMock mobile template      DropMock mobile template 2      DropMock mobile template 3

With over 70 million images being posted on a daily basis, you’re probably wondering how you can get your images to stand out from the crowd. Well, you can use the in-app filters provided by Instagram. These will enhance the colours and moods of your photos. Or you can use DropMock mockup software to create visually stunning images by combining your own images and text with one of the hundreds of professionally shot scenes. This online mockup software allows you to produce unique lifestyle photos that will capture the essence and culture of your brand, without all the hard sell. The ability to add text onto your images also gives you the opportunity to include any promotions, and is the perfect way to draw your followers’ attention to sales and discounts.

DropMock Image editor effects

So as you can see, DropMock is the perfect Instagram marketing  tool to help you to create the meaningful and professional images you need to market your brand through Instagram. There is a magic wand after all!