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Focusing for Success in Business

DropMock : Focusing for Success in Business

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If there’s one major thing that I’ve learned while creating DropMock, it’s that if you want to achieve success in business, you have to FOCUS.

Focusing 100% on a product, strategy or achievement is the BEST way to achieve the success you desire. However, it can also be the hardest thing to do. To help you to achieve this focus, I’ve put together my top 5 reasons for why having a single focus can be so hard, and how you can go about achieving this focus.

 

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  1. When it gets tough, you can’t give up

When it gets tough (and there’s no doubt that it will), you can’t simply throw in the towel and admit defeat. From my experience, if you’re going to commit to being successful in one particular thing (and I mean fully commit), then at some point it is going to go horribly wrong.

At the point where it does go wrong, if you’re not 100% committed to seeing the idea through and achieving success, you’ll more than likely give up, lick your wounds and move onto the next big idea or project. You may even decide to put your hand in your pocket, buy something else and hope to achieve success with that.

DO YOU REALLY WANT TO KEEP DOING THAT?

This is one of the hardest lessons you have to master if you want success in business. You need to commit and tell yourself that no matter what, you’re going to stay the distance. NO MATTER WHAT!

 

Tip:

Make a list of the reasons why you want to accomplish a particular goal. Maybe even put a picture of your goal next to your workstation, and every time you reach the point of capitulation, take a short break and then come back and focus on the reason WHY you are doing what you’re doing.

 

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  1. You need to set out a plan of exactly what you want and how you will achieve it

I want to be rich …..

I want to be successful ….

I want a bigger house ….

I want to provide a better way of life for my family ……

Ok, these are all admirable and amazing goals, BUT … how are you going to achieve them?

Have you ever actually sat down and taken the time to plan out exactly how you will achieve your goal?

Let me tell you now, NOBODY is going to do it for you.

Without a clear plan for achieving your goals, how will you know if you’re making progress? If you don’t have a plan, how do you know if you’re heading in the right direction? If you don’t have a plan, how do you know that you’ve actually achieved what you set out to do?

If you’re really serious about achieving your goal, you MUST make a plan.

There’s no time like the present, so turn off all the distractions, block out all the noise and start planning your future. It doesn’t have to be pretty – there’s no need to use fancy computer programs or apps if you don’t want to, simply grab a pen and paper and start writing.

 

Tip:

Having a goal or dream is the easy part – we all have them. But the people who have achieved their goals have done so by having a plan. Knowing HOW to get what you want, is the part of the puzzle that most people miss out – and that’s why they fail to achieve their goal.

 

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  1. So now you have a plan – what comes next?

There’s a great saying that’s been assigned to former United States President, Harry S. Truman “Imperfect action is better than perfect inaction” – and it’s true! However the real lesson here is that NOBODY is perfect at anything when they first try it.

The only way you’re going to get better and take your first step to achieving your goal is to actually start. Don’t let fear get in your way and stop you from achieving the success in business you desire.

Whether you’re going to launch your own product, set up your own business, or master SEO, you need to take those first steps and actually start doing the things that will make this happen.

You can read all the books in the world, watch 1,000 video tutorials, or pay for high-end coaching but unless you implement what you have learned – all you’re doing is wasting your time and your money.

 

Tip:

I’m going to tell you who is the BEST coach on the planet.

Now listen carefully because it’s probably the last person you expect.

The best coach on the planet is …..

YOU!

Think about it … you teach yourself new things every single day. You’ve been teaching yourself how to do things since the day you were born. There is no substitute in the world for EXPERIENCE.

To gain experience you simply have to start and eventually, over time, what was initially a difficult task will soon become second nature. After all, you weren’t born being able to walk and talk were you?

 

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  1. You need to take accountability for your actions

People aren’t born with a sense of personal accountability. It’s something that we learn as we go through life. Of course, some of us are better at it than others, BUT if you want to succeed in turning your goals and dreams into reality, you have to take accountability for your actions.

How do you do this?

You MUST take ownership of what happens as a result of the choices and actions that you take. Stop blaming others or making excuses when something goes wrong. When something goes wrong, simply accept that it has, and then find ways to make it right, and to stop it from happening again.

And put an end to procrastination. We’re all guilty of it. Procrastination is the easiest way to avoid responsibility.  But this “why do today what I can put off until tomorrow?” attitude is totally the wrong kind of attitude to have, if you want to achieve success in business.

 

Tip:

Ensure that any task you start has a clearly defined completion time attached to it. Time management is key.  To help me to do this I use Asana https://asana.com/ and assign a ‘time stamp’ to all tasks for myself and my team, which must be adhered to.

You’ll be able to manage your time better if you get into the habit of keeping to a strict schedule. Make your targets achievable, but don’t give yourself weeks to do something if it can be done in a few days. Stay focused on your goal.

 

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  1. Be aware that success won’t happen overnight

We’ve all heard stories where success seems to have come overnight.  Let me tell you that behind every success story, there is a lot of hard work. But more than that … not only is it going to be hard work, it’s not going to happen overnight.

Are you mentally prepared for that? Ask yourself the following questions.

  • Are you prepared to work consistently on one goal or project. Are you willing to forego your daily fix of brand new shiny objects or constant input from social media, or whatever else it is that distracts you away from your goal?
  • Are you prepared to put in hours of work, with very little or even no reward at all, while you build your business and work towards your goal?
  • Are you ready to make sacrifices to achieve your goals?

As with anything in life, there are NO guarantees. However, if you answered YES to all of the above questions, and you’re willing, no determined, to stick to your chosen path and succeed no matter what, then you’re already way ahead of 95% of the population.

 

And that is the secret to success in business.

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How to Rank YouTube Videos in Google

DropMock : Rank YouTube Videos in Google

We’re sure that you’re well aware of the impact that YouTube can have on your business. However, it’s also highly likely that, despite having uploaded several videos, you’re still struggling to get views. The key to successful YouTube marketing is to get your videos to rank in Google searches. Once ranked, you’re more likely to receive the views you’d hoped for. However, while the solution is easy, implementing it can be more difficult – so here’s our top tips for how to rank YouTube videos in Google.

  1. Create great content

If you’re under the impression that YouTube is a shopping site, unfortunately you’re mistaken. People use YouTube to find answers to problems, learn new skills, watch funny videos and generally just waste a bit of time. This means that you need to think about the kind of content you’re uploading, and what will attract the most views. Great content includes:

  • Tutorial videos – show your viewers how to use your product, or how your product or service can be of benefit to them
  • How-to videos – think about questions people may have about your service or product and then answer them in how-to videos
  • Review videos – get someone to review your product or create useful reviews of your own

Whenever someone types a question into Google – it always throws up a couple of YouTube videos as an answer – check it out for yourself.

greatcontent

 

  1. Think about the length of your video

Have you ever clicked on a YouTube video, discovered that it lasts 45 minutes or more, and so clicked off looking for something shorter? While you do want to create better and more engaging content, don’t make it too long. However to rise through the Google rankings, the longer you can keep a user watching your video, the better your videos will rank. To improve your YouTube ranking make sure that your video is at least two minutes long and make it something people would want to share.

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  1. Optimise your video file

While YouTube is smart, it can’t see the content of your videos; it simply looks at the name of your raw video file. Therefore, before you upload it to YouTube, you need to optimise your video file.

  • Name the file after your Number 1 and Number 2 keywords
  • Use tags that are related to the content
  • Add a brief description of your video into the comments field

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  1. Link it to your website

If you’re using YouTube to market your business, every video you upload should be linked to your website. You don’t want to waste this opportunity to drive your viewers to your website where they can see what you have on offer. The whole point of YouTube marketing is to direct your viewers to the platform where you can make a sale – so don’t miss your chance to do it.

Once you’ve added the link to your website, optimise the rest of your video description.

  • Make your content at least 200 words long
  • Don’t use duplicate content from your other videos – make it unique
  • Use synonym and one off keywords, but don’t overuse them

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  1. Make sure your channel page showcases your brand

One of the key ways to rank YouTube videos is to create an interesting channel page. Don’t forget to include a profile picture and a header in line with your brand, and always fill in the description. If you’re looking for a quick and easy way to make a header or images for your channel, you’ll find that DropMock can help you to create professional looking images without the need for a graphic designer.

A complete YouTube channel page will get you noticed more easily by Google, so make sure you add the following:

  • Links to all your social media pages and your website
  • Add in channel images to help users identify your content, and don’t forget to optimise your images.
  • Subscribe to similar channels. YouTube likes to see what you’re looking at
  • Complete the description making sure you add in lots of relevant synonym keywords

All these are just simple tweaks that will go a long way to help you to rank YouTube videos, and ensure that you get the most out of your YouTube marketing strategy.