Have you made the decision to improve your online marketing?
Do you want to use power of video to accomplish that?
Now you might be wondering, what kind of videos do I create & share?
In this blog post, I am going to chat with you about two categories of video content you will want to utilize in your marketing strategy.
Traffic commonly refers to the number of visitors you have coming to your website. Traffic is the eyeballs you have on your content. When you have consistent traffic, you are able to direct that traffic to take specific actions for the benefit of your business.
Nurture refers to care and giving value, love & encouragement to those you care about/in your care.
When it comes to your video content we want to utilize both traffic & nurturing.
1.) Creating Traffic Videos
– This means video content that has the purpose of creating traffic. (Movement in your business)
Traffic videos are the content that will grow your business and establish credibility with potential clients and/or customers.
Here is a video that would be classified as a traffic focused video…
This is an educational video that helps to build Mel Robbins credibility in her industry. It’s professional.
2.) Creating Nurturing Videos
– This means video content that has the purpose of showing care.
Nurturing videos are the content that will support your business and create connection with your already existing clients/customers.
Here is a video that would be classified as a nurturing focused video…
This is an entertaining video that helps to build our connection to who Mel Robbins is. It’s personal.
You’ll want to have consistent content that creates new leads from your education based content or takes care of the leads you already have from your connection based content!
I hope this blog post is valuable and helps you create a life & business you love.
Producing Proud People,