An Instagram Bio is valuable space on your profile to capture the attention & follow of an ideal customer or client.
You have 150 characters to utilize in a powerful way that can articulate who you are & what you do to someone who has never interacted with your brand before.
In this blog post, you’ll learn how you can write an awesome IG bio.
Go to your Instagram profile & click on the “edit profile” button.
Write out a searchable name in the “Name” section.
When someone is using the search feature on the platform, they can search titles such as “real estate agent” or “video coach.” Make sure that you utilize the name section with words that your ideal client or customer may be searching!
For example, my name section says….
Madyson | Certified Life Coach
Other examples could be…
Sally | Real Estate Agent
Bob | Chiropractor
Your username is the next editable section. You created your username when you signed up for the platform. You do have the ability to change it. I encourage you to keep your username your actual first and last name or the name of your company.
A helpful tip is that if your full name is already taken by another user is to try adding “mr” or “mrs” in front of your name or add a ( . ) or ( _ ) in between the words.
Next section, is to include your website link. I advocate for using Linktr.ee with your IG profile! You can read this blog post to learn how you can set your account up.
Alright, now we are at the official bio section.
Remember, what you write here is going to be seen by any ideal customer or client who comes to your profile! You want it to speak to them. You want it to convince them to stick around & give you a follow. Of course, the content you post will also play a role in them making that decision.
To start, I would add in your brand tagline. A tagline usually easily communicates who you are & what you do in a sentence or two! Make it easy on yourself & use it here.
You could also utilize an “I help” statement. Who do you help & what do you help them do?
“I help millennials find a home for their new season of life.”
“I help families feel better with quality chiropractor care.”
After your tagline or “I help” statement is written out, you will hopefully have characters leftover!
Next, add a Call-to-Action that is a good incentive for your current & future followers to take action with your brand.
Your Call-to-Action most often correlates with your website/bio link.
“Email me for housing information”
“Book a chiropractor appointment below”
Now you have added the two most valuable assets to your IG Bio – the “I Help” statement & a Call-to-Action.
If you have extra characters & would like to add extra information, maybe something about you or your brand – go ahead and use the space that is leftover.
Your bio can be edited again and again. You don’t have to worry about it having to stay the same forever! You can change what your wrote as your brand evolves or as offers change.
What else would you like to learn about Instagram? Is there something specific you are stuck on? Let me know in the comments below. I would love to consider making content about that topic!